Yerbaé Celebrates Expanded Presence in Sprouts Farmers Markets Front Coolers
Scottsdale, Ariz., November 20, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced a significant expansion of its partnership with Sprouts Farmers Markets, a distinguished national leader in Natural Grocery. This expansion introduces Yerbae into a new front cooler placement, amplifying its visibility and accessibility to consumers across 250 Sprouts locations.
Yerbae’s booming footprint in the natural grocery market will see additional growth as a result of this collaboration, with increased distribution in key regions, including Southern California, Northern California, Arizona, Texas, Colorado, Georgia, Florida, and Tennessee.
Sprouts’ commitment to providing high-quality natural products aligns seamlessly with Yerbae’s mission to offer refreshing, health-conscious beverage choices. The latest development will see Yerbae expanding its second point of distribution in each location into a prominent half shelf placement within Sprouts’ front-end merchandising coolers, strategically positioned near the check stand registers.
“This expanded partnership with Sprouts Farmers Markets is a significant milestone for Yerbae,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “We are thrilled to bring our plant-based energy beverages to more consumers through this new cooler placement. The strategic positioning near check stand registers ensures that Yerbae is not only convenient but also top-of-mind for health-conscious shoppers.”
The authorization to expand into Sprouts’ front-end coolers is expected to be implemented in the new year, marking a new chapter in the collaborative success story of Yerbae and Sprouts Farmers Markets.
About Yerbaé
Yerbaé Brands Corp., (TSXv: YERB.u; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017 by Todd and Karrie Gibson, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
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