Yerbaé, Author at Yerbaé Investors

Largest Grocery Chain in U.S. Adds Yerbaé Across the Country

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced its further expansion into the grocery channel with Kroger, the largest U.S. grocery store chain. Yerbae's products will now be available in over 1,000 Kroger locations across the country, solidifying its presence in the retail market.

This significant expansion includes 8 additional Kroger divisions, namely King Soopers, Frys, Fred Meyer, Smiths, Kroger Atlanta Division, Kroger Cincinnati Division, Kroger Houston Division, and Kroger Dallas Division. These new locations join the previously announced Marianos & Pick ‘n Save Kroger divisions, demonstrating Yerbae's commitment to reaching consumers nationwide.

Todd Gibson, co-founder and CEO of Yerbaé, expressed enthusiasm about the partnership, stating, "This partnership with Kroger represents more than just increased distribution. It's about strengthening Yerbaé's distribution network, forging connections with local grocery and convenience stores within these diverse regions. Our collaboration with Kroger opens new doors for us, enabling us to reach communities far and wide."

As part of this expansion, all participating Kroger locations will stock Yerbaé's recently announced 12 oz energy line. This transition from 16 oz cans to 12 oz cans aligns with the company's commitment to recognizing the evolving preferences of consumers and underscores Yerbaé's dedication to meeting evolving market demands.

Furthermore, Yerbae's recent national partnership with Happy Valley United (HVU), the Name, Image, and Likeness (NIL) collective supporting Penn State student-athletes, has been instrumental in driving distribution expansion efforts. “ This collaboration has not only opened doors with Kroger but also paved the way for Yerbaé to explore additional exclusive branded product opportunities with colleges and universities nationwide. As Yerbaé continues to expand its footprint, more such distribution opportunities will emerge, allowing the brand to connect with consumers in new and exciting ways”, said Todd.

Yerbaé invites consumers to experience its plant-based energy drinks, now conveniently available in Kroger stores mentioned above starting in third quarter 2024.

About Yerbaé
Yerbaé Brands Corp., (TSXv: YERB.u; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017 by Todd and Karrie Gibson, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé Introduces Two New On Trend Flavors: Peachy Mimosa Twist & Raspberry Sorbet

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced the launch of two additions to its recently announced 12 oz energy lineup: Peachy Mimosa Twist and Raspberry Sorbet

Available starting April 14th, 2024, consumers can find these exciting new flavors at select retailers across the country, as well as on Amazon and Yerbae's official website.

"Yerbaé is proud to introduce Peachy Mimosa Twist and Raspberry Sorbet to our consumers," said Karrie Gibson, co-founder and Chief Operating Officer of Yerbaé. " Our team is constantly researching and exploring popular flavors among consumers to ensure we stay ahead of the curve and deliver products that resonate with their preferences. With these new additions, we're confident that Yerbaé continues to offer an unmatched combination of flavor, energy, and quality."

Peachy Mimosa Twist and Raspberry Sorbet join Yerbae's recently announced 12 oz energy lineup of refreshing beverages, each designed to provide a burst of plant-based energy without compromising on taste.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Secures New Retailers in Pennsylvania

Leveraging National Partnership with Penn State University’s NIL Collective - Happy Valley United, Yerbaé Increases Presence Across Northeast

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced its expansion into Weis Markets, a prominent Mid-Atlantic food retailer headquartered in Sunbury, Pennsylvania. Weis Markets, with its 200 stores, is a key player in the Mid-Atlantic food retail industry, serving consumers in Pennsylvania, Maryland, New York, New Jersey, West Virginia, Virginia, and Delaware.

In addition to Weis Markets, Yerbaé will now be available in several additional grocery and convenience stores across Pennsylvania, including Lykens Market, McLanahan's Market, Snappy's Gas Stations, and Nittany Minimart that all begin selling Yerbae in April.

This expansion is driven by Yerbaé's recently announced national partnership with Happy Valley United (HVU), the Name, Image, and Likeness (NIL) collective supporting all 31 varsity sports and more than 800 Penn State student-athletes. This partnership has also led to the exclusive branded product being available in select Target locations in Pennsylvania starting April. Yerbaé recently announced its expansion into select Target stores in 32 states across the country, further extending its reach to consumers nationwide.

"We are excited to partner with Weis Markets and other esteemed retailers in Pennsylvania," said Seth Smith, Vice President Sales of Yerbaé. "These incredible retailers and the combined efforts of our partners at Happy Valley United provide an incredible opportunity for consumers to expand their range of better for you energy options, yet also actively participate in supporting the student athlete community. We are positioned for a rapid expansion and the opportunity to make our products even more widely available."

This distribution expansion will make Yerbaé’s newly launched 12 oz energy line available in over 232 new locations across the Northeast.

To learn more, join Yerbaé’s mailing list https://investors.yerbae.com or follow us on social media @DrinkYerbae to see live updates from the in-store activities.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé Announces Expansion into Target Stores

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, is expanding distribution into Target Locations, one of the nation's leading retailers. This collaboration marks a significant milestone for Yerbaé as it brings its recently announced 12 oz Energy Line into select Target stores across the country.

Known for its commitment to providing consumers with healthier and more natural beverage options, Yerbaé is excited to bring its unique lineup to Target's shelves. The partnership aligns with both companies' shared values of promoting wellness, quality, and innovation within the retail space.

"We are thrilled to partner with Target, a retail giant that shares our commitment to providing consumers with high-quality and better-for-you products," said Todd Gibson, co-founder and Chief Executive Officer of Yerbaé. " Recognizing the evolving preferences of the modern consumer, Yerbae's unique beverage offerings align seamlessly with the values and lifestyle choices of the Target shopper."

The trend forward plant-based energy brand has gained momentum as Yerbaé is growing faster than the category, at a reported +42%, in the latest 52 weeks (Latest 52 Weeks Ending 1.28.2024,TL MULO, SPINS).

Consumers can find Yerbaé beverages in the beverage aisle of participating Target locations, starting April.

To learn more, join Yerbaé’s mailing list https://investors.yerbae.com or follow us on social media @DrinkYerbae to see live updates from the in-store activities.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé Expands with the Largest Club Store Chain in the United States

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced an expansion and deepening of its strategic partnership with the Largest Club Store Chain in the United States into a new division, building upon the success from calendar year 2023 that led Yerbaé to become a top performing brand in many of the club store’s locations in the USA marketplace. Yerbaé is set to continue its growth, providing consumers with a diverse range of innovative, health-conscious beverages through one of the strongest retailers in North America.

"We are committed to delivering member value and have witnessed robust consumer retention from existing Yerbaé consumers in club store locations across the country so far. This new expansion not only expands the reach of Yerbaé but also allows us to offer new and exciting options to consumers at an attractive price. At Yerbaé, we believe that health shouldn’t come at cost, and this collaboration is a significant step towards making that a reality for a broader audience." said Todd Gibson, co-founder and Chief Executive Officer of Yerbaé.

The clubs will feature a variety pack of Yerbaé’s top selling flavors. This continued partnership reflects Yerbaé's commitment to delivering exceptional value to members of the club store chain and meeting the evolving preferences of consumers across the United States.

To learn more, join Yerbaé’s mailing list https://investors.yerbae.com or follow us on social media @DrinkYerbae to see live updates from the in-store activities.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé and Vistar Align to Stock 5 New Products

Yerbaé and Vistar Align to Stock 5 New Products in One of World’s Largest Foodservice Distribution Networks - Vistar

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced a strategic partnership with Vistar, one of the largest foodservice distribution companies in North America. This collaboration will significantly expand the availability of Yerbaé's recently announced Innovation- 12 oz Energy Line.

Vistar, catering to the unique needs of over 60,000 customers nationwide, will now stock Yerbaé’s new 12oz innovation, broadening the reach of their premium beverages across the United States. The strategic move comes at a time of increasing customer demands towards sustainable better for you brands in which Yerbaé demonstrates a strong track record. The newly added SKUs compliments it’s existing portfolio , ensuring that a diverse range of Yerbaé products is readily available to consumers nationwide. The partnership leverages Vistar's extensive distribution network, which includes over 21 distribution centers nationally.

Yerbaé’s Innovation - 12 oz Energy Line will now be widely available through Vistar's strategic accounts, including micro markets, vending, pantry services, corporate dining, higher education, healthcare, hospitality, and military. This expanded distribution network aims to meet the growing demand for our energizing and flavorful beverages in a variety of settings.

"We are thrilled to partner with Vistar, a leader in foodservice distribution, to bring our innovative energy beverages to an even broader audience. This collaboration aligns with our commitment to providing consumers with premium, better-for-you beverages in diverse and convenient locations," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy.

Yerbaé and Vistar share a commitment to delivering quality products and exceptional service. This partnership marks a significant step forward in making Yerbaé’s beverages more widely accessible, providing consumers with a refreshing and energizing option in various settings.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Ignites Innovation with the Launch of 12 oz Energy Line in Response to Consumer Demand

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced the introduction of its latest innovation - a new line of 12 oz energy drinks.

Recognizing the evolving preferences of consumers, Yerbaé is revolutionizing its existing 16 oz line by introducing a more compact 12 oz can. This strategic move aligns with the company's commitment to staying attuned to consumer needs and delivering a refreshingly convenient experience.

The following three classic favorites will be featured in the new can size: Mango Passionfruit, Black Cherry Pineapple & Watermelon Strawberry. Each can packs a punch with 120 mg of caffeine, providing the perfect energy boost to fuel your day. Yerbaé continues its tradition of crafting energy beverages that are not only invigorating but also health-conscious. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free.

"Our new 12 oz sleek can is a game changer that brings together the best of our signature flavors and the convenience that our consumers have been craving. We are excited about this launch as we have heard the consumers request for a smaller package size of the products they love "said Todd Gibson, co-founder and Chief Executive Officer of Yerbaé”

The new 12 oz sleek cans combine the vibrant, consumer favorite flavors Yerbaé is known for with a convenient size, perfect for on-the-go enjoyment, appealing to a broader audience seeking a healthier alternative to traditional energy drinks.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Pick n Save

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Pick n Save, a mid-west supermarket chain owned by Kroger.

In another noteworthy development with Kroger, Yerbaé's products have been officially authorized by Pick n Save for distribution across all locations. The authorization with Pick n Save expands Yerbaé's retail footprint, providing increased accessibility for consumers across Wisconsin.

Starting January 10, 2023, consumers can find Yerbaé's four premium SKUs—Mango Passionfruit, Black Cherry Pineapple, Yuzu Lime, and Classic Lemonade— within Pick n Save locations across Wisconsin. This expansion not only highlights Yerbaé's dedication to providing innovative and health-conscious beverage options but also signifies the brand's strategic vision for enhanced market accessibility.

"We are thrilled to announce our partnership with Pick n Save. This strategic alliance not only enables us to introduce Yerbaé's plant-based beverages to a wider audience throughout the entire state of Wisconsin but also enhances Yerbaé’s increasing demand in the Midwest marketplace.' said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy.

The integration of Pick n Save into Yerbaé's distribution network represents another substantial milestone in the company's trajectory, marking considerable growth and an expanded market reach.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé to Award $10,000 in Tuition to One Lucky Winner!

New Sweepstakes Launches to Award One Lucky College Student $10,000 in Tuition Funding

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today launched a new sweepstakes for college students, with a grand prize of $10,000 in tuition, as part of its newly-announced partnership with Happy Valley United the NIL provider for Penn State University student athletes.

“We’re excited to be part of a new initiative around supporting student-athletes. Offering a cash prize to help offset tuition is another way for us to show our commitment to helping college students achieve great things,” said Todd Gibson, co-founder and chief executive officer, Yerbaé.

To enter, contestants can apply at yerbae.com/happyvalleyunited, where they can register and also preorder Yerbaé Happy Valley Blue Razz. Happy Valley Blue Razz is an exclusive plant-based energy drink in a new iconic custom can that celebrates the spirit of the Happy Valley community and supports the HVU mission. The partnership directs a portion of the proceeds from each order to Happy Valley United in support of the Penn State student athletes.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Mariano’s

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Mariano's, a mid-west supermarket chain owned by Kroger.

In a noteworthy development, Yerbaé's products have been officially authorized by Mariano's for distribution across all locations in the greater Chicago region. Mariano's, a subsidiary of Kroger, has become a key player in the supermarket industry in the Midwest since opening its doors in 2010.

Commencing January 10, 2023, Yerbaé's four refreshing SKUs—Mango Passionfruit, Black Cherry Pineapple, Yuzu Lime, and Classic Lemonade—will be available for purchase at all Mariano's locations. This expansion not only underscores Yerbaé's commitment to providing innovative and health-conscious beverage options but also reflects the brand's strategic vision for increased accessibility.

"We are excited to announce our partnership with Mariano's, a trusted name in the supermarket industry. This collaboration allows us to bring Yerbaé's refreshing beverages to a wider audience within the third largest domestic market in the United States, and additionally expands Yerbaé’s growing demand in the Midwest marketplace," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy.

Yerbaé is proud to be part of the Mariano's portfolio, aligning with the supermarket's commitment to providing a premium shopping experience. The inclusion of Mariano's in Yerbaé's distribution network marks a substantial milestone for the company's growth and market reach.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé

Largest Grocery Chain in U.S. Adds Yerbaé Across the Country

Yerbaé Introduces Two New On Trend Flavors: Peachy Mimosa Twist & Raspberry Sorbet

Yerbaé Secures New Retailers in Pennsylvania

Leveraging National Partnership with Penn State University’s NIL Collective - Happy Valley United, Yerbaé Increases Presence Across Northeast

Yerbaé Announces Expansion into Target Stores

Yerbaé Expands with the Largest Club Store Chain in the United States

Yerbaé and Vistar Align to Stock 5 New Products in One of World’s Largest Foodservice Distribution Networks - Vistar

Yerbaé Ignites Innovation with the Launch of 12 oz Energy Line in Response to Consumer Demand

Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Pick n Save

Yerbaé to Award $10,000 in Tuition to One Lucky Winner!

Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Mariano’s

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