Yerbae has received another authorization from retail giant 7-Eleven for the NYC marketplace. In tandem with Pepsi of NY, Yerbae and the allied distributor will begin executing the 7-Eleven locations in early April, positioning the brand for a successful start to Quarter 2.

“The momentum is here and this brand is rolling. To receive such an influential retail authorization from 7-Eleven and partnering our execution plan with Pepsi is truly remarkable. Yerbae is the essence of functionality and the synergies between our two organizations and our core initiatives are outstanding”, commented Seth Smith, Vice President of National Accounts

Furthering the relationship between Yerbae and 7-Eleven, a strategic roadmap is being developed that will allow the brand to quickly transform the retailers functional set, creating an immediate growth opportunity to blanket the strongest pockets of the country in 2021.