Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Pick n Save

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Pick n Save, a mid-west supermarket chain owned by Kroger.

In another noteworthy development with Kroger, Yerbaé’s products have been officially authorized by Pick n Save for distribution across all locations. The authorization with Pick n Save expands Yerbaé’s retail footprint, providing increased accessibility for consumers across Wisconsin.

Starting January 10, 2023, consumers can find Yerbaé’s four premium SKUs—Mango Passionfruit, Black Cherry Pineapple, Yuzu Lime, and Classic Lemonade— within Pick n Save locations across Wisconsin. This expansion not only highlights Yerbaé’s dedication to providing innovative and health-conscious beverage options but also signifies the brand’s strategic vision for enhanced market accessibility.

“We are thrilled to announce our partnership with Pick n Save. This strategic alliance not only enables us to introduce Yerbaé’s plant-based beverages to a wider audience throughout the entire state of Wisconsin but also enhances Yerbaé’s increasing demand in the Midwest marketplace.’ said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy.

The integration of Pick n Save into Yerbaé’s distribution network represents another substantial milestone in the company’s trajectory, marking considerable growth and an expanded market reach.

About Yerbaé
Yerbaé Brands Corp., (TSXv: YERB.u; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017 by Todd and Karrie Gibson, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at

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