Yerbaé Successfully Closes First Tranche of Celebrity Investment Round, Securing Over US$4 Million

Company Initiates Formation of Board Committee featuring Renowned Celebrities and Sports Stars

Scottsdale, Ariz., August 21, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to announce a successful closure of the first tranche of its highly anticipated celebrity investment round, raising approximately US$4,000,000 (the “Initial Tranche”). The Company also announces the formation of its new groundbreaking Sports & Entertainment Board. This unprecedented collaboration underscores the Company’s growth and brings together a dynamic group of athletes and entertainers who share a passion for promoting a healthy and active lifestyle, while advancing Yerbaé’s commitment to providing healthier energy beverages to its consumers.

The celebrity investment round, a strategic initiative by Yerbaé, has garnered significant interest from prominent figures in the entertainment and sports industries who recognize the brand’s potential for innovation and disruption. This first tranche of funding seeks to set the stage for Yerbaé’s continued expansion through product innovation, distribution growth and breakthrough marketing strategies.

In conjunction with the successful funding round, Yerbaé is proud to announce the establishment of a new Sports & Entertainment Board, comprised of prominent celebrities and sports stars. This committee, which will include individuals renowned for their achievements and influence in their respective fields, will play a pivotal role in guiding Yerbaé’s strategic decisions, brand positioning, marketing campaigns and product innovation.

Yerbae’s groundbreaking new Board Committee showcases a dynamic blend of talent, bringing together the strategic prowess of a soccer phenomena, the indomitable determination of a CrossFit champion, a globally acclaimed country music sensation, and the winning strategies of four revered football stars. A synergy of brilliance, athleticism, and expertise, this committee is poised to redefine excellence for Yerbae.

“We are excited to embark on this incredible journey with our exceptional Sports & Entertainment Board members,” said Todd Gibson, CEO and Co-Founder of Yerbaé. “Their dedication to wellness and performance perfectly aligns with our brand’s values. By working together, we aim to create products and experiences that resonate with our consumers on a deeper level.”

Yerbaé is excited to tap into the unique talents and experiences of its Sports & Entertainment Board members to create a range of products that resonate with active individuals seeking a plant-based energy solution. The brand remains committed to promoting well-being, sustainability, and community engagement.

The Initial Tranche

Further to its news release dated July 17, 2023, closing of the Initial Tranche consisted of the issuance by the Company of 2,219,629 units (each, a “Unit”) of the Company at a price of US$1.83 per Unit for aggregate gross proceeds of up to US$4,061,921.07.

Each Unit consists of one common share of the Company (each, a “Common Share”) and one Common Share purchase warrant (each, a “Warrant”), with each Warrant entitling the holder thereof to acquire one additional Common Share (each, a “Warrant Share” and, collectively with the Common Shares and the Warrants, the “Securities”) at a price per Warrant Share of US$2.15 for a period of 24 months from the date of issuance.

The Company intends to use the net proceeds from the Initial Tranche for costs associated with increased production, working capital and general corporate purposes. The Company also intends to close a second tranche of the offering in the upcoming weeks.

In connection with the closing of the Initial Tranche, the Company paid eligible finders cash fees of US$ 33,242.87. All securities issued in connection with the Initial Tranche are subject to a statutory four‐month hold period.

The Securities will not been registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any State in which such offer, solicitation or sale would be unlawful.

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