Yerbaé The Plant-Based Energy Company Join Forces with the Collective and Richmond Flowers
Richmond Flowers, Founder of QB Collective, Spearheads Collaboration between Yerbaé and Esteemed NFL and College Coaches & Athletes
Scottsdale, Ariz., August 23, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to announce a groundbreaking partnership with Richmond Flowers, a former NFL player and coach and the visionary founder of QB Collective and Collective Sports Advisors – football’s premier identification, development, and representation ecosystem.
This alliance is set to revolutionize the industry by educating elite athletes and coaches on upgrading from conventional energy drinks available in the marketplace.
“At Collective, we believe everyone – football players, coaches and fans alike – can benefit from filling their bodies with clean fuel,” Flowers said. “So many energy drinks are filled with artificial stuff, sugars and unproven stimulants that can negatively impact a person’s overall well-being as well as alter their performance, whether on the field or in decision making in critical moments. Yerbaé breaks the mold, and I truly believe our collaboration can initiate a positive shift towards healthier energy drink choices in the sports industry and beyond.”
Drafted by the Jaguars in 2001, Flowers played three seasons in the NFL and NFL Europe before starting a career in coaching on Mike Shanahan’s renowned staff in Washington, which produced several current NFL head coaches. Flowers eventually decided he had a bigger calling and formed Collective Sports Advisors – a fully integrated sports media company that represents more than 90 NFL and college coaches and, through the QB Collective, has worked with many of the top quarterbacks in the NFL, NCAA, and high school football today.
Now, Flowers and Collective is partnering with Yerbaé, a brand committed to delivering a better, cleaner energy experience.
Todd Gibson, CEO and Co-Founder of Yerbaé, echoed Flowers’ sentiment, saying, “We are proud to collaborate with such an esteemed group of coaches and players who are shaping the future of football. Teaming up with Richmond and the Collective aims to provide elite athletes and coaches with extensive knowledge on the benefits of incorporating Yerbaé’s plant-based energy into their daily routines.”
Central to Yerbaé’s unique formula is the utilization of yerba mate, a natural and energizing plant that has gained traction in the sports community. Yerba mate, known for its numerous health benefits and energy-boosting properties, offers a sustainable alternative to the synthetic stimulants often found in traditional energy drinks. Its presence in Yerbaé’s offerings ensures that coaches and athletes receive a clean and sustained energy boost without the harmful side effects associated with conventional options. All beverages are made with plant-based ingredients and contain zero calories, zero sugar, and zero artificial sweeteners.
This partnership is set to emphasize how integrating Yerbaé’s plant-based energy drinks into the coaches’ daily lives can enhance their performance on and off the field. Furthermore, it serves as an inspiration for fans and aspiring athletes to prioritize healthier choices in their energy sources, thereby contributing to a culture of wellness.
The Yerbaé and QB Collective collaboration will not only fuel athletes’ performance during training and games but also contribute to their overall health and well-being. With Yerbaé’s diverse range of refreshing flavors and Flowers’ extensive experience in athlete development and credibility in the industry this partnership seeks to make a significant impact on the sports industry.
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