Yerbaé Unveils Exciting Innovation: Exclusive Branded Product with Happy Valley United

Yerbaé Brands Corp., a plant-based energy beverage company, today announced a new national partnership with Happy Valley United (HVU), the Name, Image and Likeness (NIL) collective supporting all 31 varsity sports and more than 800 Penn State student-athletes.

As a leader in the rapidly growing better-for-you energy drink market, Yerbaé has crafted an exclusive plant-based energy drink called Happy Valley Blue Razz along with an iconic custom can that celebrates the spirit of the Happy Valley community and supports the HVU mission. Yerbaé Happy Valley Blue Razz can be preordered at beginning today for delivery in early 2024. The partnership will direct a portion of the proceeds from each order to Happy Valley United.

“Happy Valley United is channeling the energy of more than 750,000 alumni and students to find new ways to show their dedication to Penn State student-athletes, and Yerbaé couldn’t be more excited to join them,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “Our Happy Valley Blue Razz energy drink is inspired by the blueberries and raspberries that grow all around State College, and the iconic blue and white can design makes a clear statement of Happy Valley pride.”

“Everyone in the Happy Valley community, students and alumni alike, can now channel their passion for supporting their student-athletes into a new energy drink thanks to Yerbaé,” Jen Ferrang, Happy Valley United General Manager of Corporate Partnerships and Development, said. “Buy in from alumni and businesses across the state and country is crucial to maintaining championship-level rosters across all sports.”

The partnership and launch of a proprietary flavor shows Happy Valley United’s and Yerbaé’s dedication to supporting student-athletes and fueling the community with an all-natural, zero sugar, zero calorie energy drink.

About Yerbaé
Yerbaé Brands Corp., (TSXv: YERB.u; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017 by Todd and Karrie Gibson, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at

About Happy Valley United
Happy Valley United (HVU) is the Name, Image and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State. Supporters, fans and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit