Yerbaé Sparkles at Jewel Osco
Target has expanded Yerbaé’s presence from just over 200 stores to 460 stores in September. Yerbaé has been placed in the grab and go cooler section with four 16oz SKUs that include Iced Triple Berry, Strawberry Blonde, Mango Passionfruit and Watermelon Strawberry. Target has recently been focusing on plant-based products. John Blair commented, “we are proud that Target has chosen our brand and expanded our store count to include these four incredible flavors of our plant-based energy that fits with their consumer demands.” Target has placed Yerbaé in select stores across the country. Visithttps://yerbae.com/pages/find-us to find your nearest Yerbaé retail location.
Yerbaé Expands With Circle K
Yerbaé is excited to announce that Circle K is expanding their product with Pepsi in the Coastal Carolinas division. The brand has been approved for their 2021 sets. Todd Gibson commented, "we are so appreciative of Circle K and their expansion of our brand. We look forward to the continued success out east."
Yerbaé Announced as Finalist for Bevnet 2020 Rising Star Award
Yerbaé has been announced as a finalist for the coveted Bevnet 2020 Rising Star Award! Bevnet is considered the leading beverage-oriented media company. Yerbaé was selected along with nine other companies out of a group of 320 contenders. Todd Gibson commented, “we are so honored to be chosen as a finalist for the Bevnet 2020 Rising Star Award. Our team has worked so hard all year and despite the COVID challenges we faced; they kept the sales growing. To be in the running along with nine other amazing companies, it is a huge accomplishment for our team.” The winner will be announced on December 17th, stay tuned!
Yerbaé Amazon Sales Double in 2020
Yerbaé just surpassed $1M in Amazon sales for 2020, which doubles the revenue from 2019. In 2019, sales were $548,000, and YTD sales have already doubled with over a month remaining in the year. There have been 52,528 placed in 2020, which surpasses 2019’s orders of 21,700. Consumers are enjoying Yerbaé as the reviews are over 4 stars!
Nothing but Smiles for Yerbaé as They Reach $13.7m Lifetime Gross Revenue
Yerbaé has reached over $13.7M in Lifetime Gross Revenue, with their current run rate the brand should exceed $14M by the end of 2020. The plant-based caffeinated sparkling water category is continuing to grow year over year as consumer demand for a better-for-you beverage increases. Yerbaé sales continue to climb in the e-commerce space with a strong performance coming from Amazon as well as their recently launched Shopify web store.
Karrie Gibson, co-founder of Yerbaé, described the accomplishments of 2020 saying, “it puts a smile on my face to witness the accomplishments of this team, brand and network of distribution partners that helped us get here, especially in the midst of a pandemic. Our growth on the east coast has been exponential with Pepsi New York, Pepsi Bottling Ventures and Canada Dry Delaware coming on board. We continue to see growth with our oldest DSD partners such as Saccani and Columbia Distributing. We cannot give them enough credit for helping us push through and grow this brand throughout 2020. We are excited to carry this momentum into 2021!"
Prepare for Yerbaé Take-Off!
Pepsi expands Yerbaé’s distribution in Raleigh-Durham International Airport (RDU) and Charlotte Douglas International Airport (CLT). Yerbaé is the perfect beverage to help you get through your next flight.
Pepsi Secures 1,900 Retail Accounts for Yerbaé in New York City
Yerbaé is proud to announce their distribution partnership with Pepsi of New York City! The brand has expanded into 1,900 retail accounts. You can find Yerbaé PLANT-BASED energy products in fantastic retailers such as: King Cullen, Stop & Shop, Walmart, select Target locations and many other fine retailers. In addition, we are expanding into 432 Canteen locations in New York City, better known as Avenue C retailers. Founder of Yerbae, Karrie Gibson, said, “We are excited for the distribution partnership and we are impressed by the success that Pepsi has had in such a short period of time – delivering over 10,000 cases in the marketplace!” Pepsi is also assisting us with our marketing efforts throughout New York City by displaying Yerbaé on 100 delivery trucks throughout the city to help build brand awareness.
Authorization Alert! Meijer Gas on Board
Yerbaé is excited to announce that Meijer Gas has authorized Yerbaé in their 2021 set. Seth Smith commented, "we are so excited to see our 2021 momentum continue with this Meijer gas authorization. The team is working hard right out of the gate and we are excited to receive two big authorizations so early on." Resets will start to take place in April with Yerbaé's 16oz line.