Yerbaé Announces Authorization of Full Distribution with the 5th Largest Canteen Franchisee in the US
Yerbaé Announces Authorization of Full Distribution with the 5th Largest Canteen Franchisee in the US
Scottsdale, Ariz., November 09, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, is thrilled to announce a significant development in their distribution network. Yerbaé has authorized full distribution with BE's, the 5th largest Canteen franchisee in the United States. Canteen, a proud member of Compass Group North America, the national leader in food service management and support services, will now provide Yerbaé products to consumers in 282 markets and nearly 1,000 vending machines across Green Bay and northern Wisconsin.
Yerbaé will be offering two of its most popular SKUs, Black Cherry Pineapple and Mango Passionfruit, to a wide-ranging audience. The availability of these refreshing and innovative beverages will enhance the beverage choices for consumers across corporate offices, higher education campuses, fitness centers, and gyms.
"Our partnership with BE's is an exciting opportunity to bring our unique flavors to more people in Green Bay and northern Wisconsin," said Seth Smith , Vice President Sales, Yerbaé. "We are proud to partner with the Compass Group North America family and are looking forward to continuing to provide clean plant-based energy beverages to corporate offices, higher education campuses, fitness centers, and gyms in the region."
With the authorization to distribute two of its best-selling SKUs, Yerbaé is poised to make a significant impact in the beverage market throughout Green Bay and northern Wisconsin.
About Yerbaé
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is known to produce 196 different vitamins, minerals and nutrients that also produces caffeine.
By combining yerba mate, a South American herb with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Announces Expanded Foodservice Distribution in the Pacific Northwest with Two Key Accounts
Yerbaé Announces Expanded Foodservice Distribution in the Pacific Northwest with Two Key Accounts
Scottsdale, Ariz., November 06, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced an expansion of its foodservice distribution in the Pacific Northwest in partnership with Evergreen Vending and Google Dining. The expansion with Evergreen Vending will see Yerbaé products made available in an additional 350 markets, bringing the total market count to an impressive 660 locations. Evergreen vending is the largest independent operating foodservice provider in the Northwest. Furthermore, Yerbaé is excited to announce that Google dining will now feature Yerbae’s innovation, Watermelon Lime across 11 corporate campuses serving over 10,000 consumers.
"We are thrilled to embark on this exciting journey with Evergreen Vending and extend our footprint in the Pacific Northwest," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy. "This partnership is a testament to our commitment to offering a healthier beverage alternative, and we look forward to sharing the Yerbaé experience with more people in the region. Moreover, our collaboration with Google Dining underscores our dedication to corporate wellness, and we are excited to now have our Watermelon Lime innovation served in Google's corporate campuses."
Yerbaé's commitment to providing clean energy through its refreshing plant-based ingredients is what sets the brand apart. With a growing presence in the Pacific Northwest and the exciting addition of Google Dining, Yerbaé continues to redefine the beverage industry, proving that healthy and delicious can go hand in hand.
About Yerbaé
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is known to produce 196 different vitamins, minerals and nutrients that also produces caffeine.
By combining yerba mate, a South American herb with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, and gluten free.
Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
49ers Superstar Brock Purdy Joins Yerbaé’s Family of Investors
49ers Superstar Brock Purdy Joins Yerbaé’s Family of Investors
Scottsdale, Ariz., October 11, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Brock Purdy, quarterback for the San Francisco 49ers, has signed on to its growing roster of luminary investors. While Purdy has endorsement deals with a variety of other companies and causes, his relationship with Yerbaé is his first as an investor.
"The best competitors analyze everything about their performance, including taking nutrition seriously. I’m excited pure plant-based energy is now available in an energy drink without sugar. Yerbae, it’s a Game Changer," said Purdy.
Brock Purdy – known as the former “Mr. Irrelevant” as the last player selected in the 2022 NFL Draft – continues to establish himself as one of the NFL’s best quarterbacks, leading a team with strong Super Bowl prospects. Hailing from Gilbert Perry High School in Queen Creek AZ, only about thirty miles from Yerbaé’s Scottsdale headquarters, Purdy’s stature as an influencer, investor and brand spokesperson is blossoming along with his accomplishments as an NFL superstar.
“Brock Purdy has worked his way from the last pick of his draft to become an elite NFL quarterback while staying true to his values and beliefs as a person. He is changing the game and delivering wins for his team with his mind, heart, and talent,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “He is absolutely an inspiration to his teammates, the 49ers Faithful, and the community at large. We’re thrilled he’s part of the Yerbaé family of investors.”
Brock Purdy joins the Yerbae family along with his head coach, Kyle Shanahan, and fellow NFLers Brandon Staley (Head Coach, Los Angeles Chargers), Ben Johnson (Offensive Coordinator, Detroit Lions), Ejiro Evero (Defensive Coordinator, Carolina Panthers), Nathaniel Hackett (Offensive Coordinator, New York Jets), Anthony Weaver (Assistant Head Coach, Baltimore Ravens) and others from Major League Baseball, Major League Soccer, college football and CrossFit.
About Yerbaé
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Baseball Great Giancarlo Stanton of the New York Yankees Joins the Yerbae Family of Investors
Baseball Great Giancarlo Stanton of the New York Yankees Joins the Yerbae Family of Investors
Scottsdale, Ariz., October 4, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Giancarlo Stanton – designated hitter and outfielder for the New York Yankees - has signed on to its growing roster of luminary investors from the world of sports.
“Yerbaé is healthy and tastes great – that’s why I drink it,” said Stanton.
One of Major League Baseball’s most feared hitters, Stanton joins an accomplished cohort of leaders representing the world of sports, including National Football League, NCAA College Football, Major League Baseball, Major League Soccer and CrossFit. Giancarlo was the Most Valuable Player in 2017, and he is a five-time All-Star, as well as All-Star Game MVP, Home Run Derby winner, and a two-time Silver Slugger award winner.
“Giancarlo Stanton is a household name who is widely respected across Major League Baseball for his elite skills and unwavering professionalism within the sport,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “We’re proud to have him join our incredible team of investors.”
About Yerbaé
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Welcomes Baltimore Ravens Coach Anthony Weaver to Its Team of Investors
Yerbaé Welcomes Baltimore Ravens Coach Anthony Weaver to Its Team of Investors
Scottsdale, Ariz., October 02, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, oday announced Baltimore Ravens Assistant Head Coach Anthony Weaver has signed on to its growing roster of luminary investors.
"We invest so much in making sure our athletes and staff have the best available to them in terms of training and taking care of themselves,” said Coach Weaver. “We can’t afford to have anyone drinking junk. That’s why Yerbaé fits perfectly."
Coach Weaver joins fellow NFL leaders Brandon Staley (Head Coach, Los Angeles Chargers), Kyle Shanahan (Head Coach, San Francisco 49ers), Ben Johnson (Offensive Coordinator, Detroit Lions), Ejiro Evero (Defensive Coordinator, Carolina Panthers), Nathaniel Hackett (Offensive Coordinator, New York Jets) and others from Major League Baseball, Major League Soccer, college football, CrossFit and across the sports community.
“Coach Weaver is a leader in a new generation of football coaches, whose intellect, dedication and integrity contribute directly to the success of their teams,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “We’re proud to have him join our team of investors.”
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Soccer Star Kellyn Acosta Joins Yerbaé’s Advisory Board, Sports and Entertainment
Soccer Star Kellyn Acosta Joins Yerbaé’s Advisory Board, Sports and Entertainment
Scottsdale, Ariz., September 26, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Kellyn Acosta - midfielder for the Los Angeles Football Club - has signed on as an investor and member of the Yerbaé Advisory Board, Sports and Entertainment.
“Small tweaks often lead to big improvements. Science confirms the right hydration is key for optimal performance,” said Acosta. “Yerbae is my go-to for pure plant-based energy.”
“Kellyn Acosta is not only one of the most exciting players in professional soccer, he’s known as a leader on and off the field,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “He’s an inspiration to our fast-growing Yerbaé community, and we’re excited to have his input as a member of our Advisory Board.”
In an advisory capacity, Board members provide guidance and support to fuel Yerbaé’s rapid growth and introduce Yerbaé to new groups of consumers, focusing their input primarily on Yerbaé's strategic decisions, brand positioning, marketing campaigns and product innovation.
Along with Acosta, the Yerbaé Advisory Board, Sports and Entertainment, comprises:
• Richmond Flowers III - Founder of QB Collective and Collective Sports Advisors, former NFL player and coach, and Chair of the Yerbaé Advisory Board, Sports and Entertainment
• Kyle Shanahan - Head Coach, San Francisco 49ers
• Annie Thorisdottir - Professional CrossFit Champion and Two-Time “Fittest Woman in the World”
• Lincoln Riley - Head Coach, University of Southern California “USC Trojans”
• Ejiro Evero - Defensive Coordinator, Carolina Panthers
• Ben Johnson - Offensive Coordinator, Detroit Lions
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Welcomes Los Angeles Chargers Head Coach Brandon Staley to Its Team of Investors
Yerbaé Welcomes Los Angeles Chargers Head Coach Brandon Staley to Its Team of Investors
Scottsdale, Ariz., September 21, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Brandon Staley, head coach of the Los Angeles Chargers, has signed on to its growing roster of luminary investors.
“I love Yerbae and keep it in my fridge at the office and at home,” said Coach Staley. “It’s such a refreshing drink when you’ve gotta have it and I’ve recommended it to friends, family, and colleagues. It’s that good. You’ve got to try it.”
Coach Staley joins fellow NFL leaders Kyle Shanahan (Head Coach, San Francisco 49ers), Ben Johnson (Offensive Coordinator, Detroit Lions), Ejiro Evero (Defensive Coordinator, Carolina Panthers), Nathaniel Hackett (Offensive Coordinator, New York Jets) and others from Major League Baseball, college football, CrossFit and across the sports community.
“Coach Staley represents the best of the next generation of football coaches, excelling in leadership, strategy and attention to detail,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “We’re proud to have him join our team of investors.”
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Welcomes Baseball Great Nolan Arenado to Its Team of Investors
Yerbaé Welcomes Baseball Great Nolan Arenado to Its Team of Investors
Scottsdale, Ariz., September 21, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today announced Nolan Arenado - the legendary third baseman for the St. Louis Cardinals - has signed on to its growing roster of luminary investors from the world of sports.
“I tasted. I believed. I invested. And I’m excited to help Yerbae win,” said Arenado.
Arenado is the first Major League Baseball player to join an accomplished cohort of leaders representing the world of sports, including professional football, college football and CrossFit. He is a ten-time Gold Glove winner, a five-time Silver Slugger, and an eight-time All-Star.
“Nolan Arenado has earned a stellar reputation for excellence across a storied baseball career – unquestionably one of the best ever. We’re proud to have him join our team of investors,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “He is an ongoing inspiration to our fast-growing Yerbaé community.”
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Welcomes New York Jets Offensive Coordinator Nathaniel Hackett to Its Team of Investors
Yerbaé Welcomes New York Jets Offensive Coordinator Nathaniel Hackett to Its Team of Investors
Scottsdale, Ariz., September 15, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today announced Nathaniel Hackett, offensive coordinator for the New York Jets, has signed on to its growing roster of NFL luminary investors.
“I’m never hurting for energy. But when I need that extra little boost, there is nothing better than Yerbae!” said Coach Hackett. “I love literally every flavor — especially Yuzu Lime — and I never have to worry about crashing after. You gotta try Yerbae!”
Coach Hackett joins fellow NFL coaches Kyle Shanahan (Head Coach, San Francisco 49ers), Ben Johnson (Offensive Coordinator, Detroit Lions), Ejiro Evero (Defensive Coordinator, Carolina Panthers) and others from college football, CrossFit and across the sports community.
“Coach Hackett brings a commitment to excellence and a modern approach to leadership, which makes him a perfect fit for Yerbaé and our team of investors,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “He and his colleagues are an ongoing inspiration to our fast-growing Yerbaé community.”
About Yerbaé
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Adds Luminaries to Its New Sports and Entertainment Board
Yerbaé Adds Luminaries to Its New Sports and Entertainment Board
Advisors and Investors to Guide and Support Yerbaé’s Mission and Growth Strategies
Scottsdale, Ariz., September 6, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today named six sports luminaries and leaders to its new Yerbaé Advisory Board, Sports and Entertainment. In an advisory capacity, Board members will provide guidance and support to fuel Yerbaé’s rapid growth and introduce Yerbaé to new groups of consumers, focusing their input primarily on Yerbaé's strategic decisions, brand positioning, marketing campaigns and product innovation.
Introducing the Yerbaé Advisory Board, Sports and Entertainment:
• Richmond Flowers III - Founder of QB Collective and Collective Sports Advisors, former NFL player and coach, and Chair of the Yerbaé Advisory Board, Sports and Entertainment
• Kyle Shanahan - Head Coach, San Francisco 49ers
• Annie Thorisdottir - Professional CrossFit Champion and Two-Time “Fittest Woman in the World”
• Lincoln Riley - Head Coach, University of Southern California “USC Trojans”
• Ejiro Evero - Defensive Coordinator, Carolina Panthers
• Ben Johnson - Offensive Coordinator, Detroit Lions
“Yerbaé supports champions with plant-based energy, whether in sports, entertainment or everyday pursuits. Our new Advisory Board members know what it takes to excel,” said Todd Gibson, co-founder, chief executive officer and chair of the board of Yerbaé. “We are drawing on their expertise to inspire our fast-growing Yerbaé community to greater achievement and wellbeing.”
“I’m really particular about what I would even consider endorsing. So the fact that I'm not only joining the advisory board at Yerbaé, but an actual investor in the company, should tell you how unique I think this product is,” said Shanahan. “The taste, the ingredients, the fact I don't feel like crap after drinking it -- this is the best caffeinated beverage I've ever tried and it's not really close.”
“I’m excited to be joining the board at Yerbae because I finally now have a caffeinated product that doesn’t negatively affect my body,” said Riley. “Everything about Yerbae is exactly on point…healthy, effective & enjoyable. There’s simply nothing else like it.”
“My whole job revolves around recognizing the perfect fit — in football and beyond,” said Flowers. “Not only do I love how Yerbaé tastes, it’s uniquely suited to the daily lives of both coaches and players. They have demanding jobs that require them to be at their best every day, mentally and physically. Yerbaé helps them achieve those goals with healthy energy to keep going all day. And if it’s good enough to help athletes to achieve peak performance, imagine what it can do for everyone else.”
Today’s unveiling follows Yerbaé’s filing of its Q2 earnings results, showing a 122% year-over-year gain in net revenues along with other indicators of strong, positive market momentum, including expanded partnerships with key distributors and retailers. Also last week, Yerbaé disclosed the successful close of two tranches of its Celebrity Investment Round announced August 21, 2023.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com