2x CrossFit Games Champion Annie Thorisdottir and Yerbaé Continue Partnership in 2023
2x CrossFit Games Champion Annie Thorisdottir and Yerbaé Continue Partnership in 2023
Scottsdale, Ariz., June 27, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to introduce its continued partnership with world-renowned athlete and CrossFit champion, Annie Thorisdottir. As part of this collaboration, Thorisdottir is now a member of the company's board, bringing her exceptional expertise and passion for health and wellness.
Annie Thorisdottir is a name synonymous with excellence and determination in the world of fitness. With a stellar career and numerous accolades, including being crowned "The Fittest Woman on Earth" in the CrossFit Games twice, Thorisdottir has inspired millions around the globe to lead active, healthy lifestyles. She embodies the values that Yerbaé stands for—empowerment, performance, and a commitment to plant-based nutrition. She has qualified this year for the CrossFit Games 2023 and will be heading to Madison in August to compete again to become the Fittest Woman on Earth 2023.
Yerbaé has been at the forefront of the plant-based beverage revolution, offering an impressive lineup of delicious, zero-calorie, and refreshing beverages. With their unique blend of Yerba Mate and White Tea, Yerbaé has captured the attention of health-conscious individuals seeking an alternative to traditional, sugar-laden drinks. As a board member, Thorisdottir plays a pivotal role in furthering Yerbaé's mission to provide clean, plant-based hydration options for consumers.
"Most of my days are filled with laughter, love, lots of sweat and sometimes a few tears,” exclaimed Thorisdottir. “A busy life often requires a little boost and having a Yerbaé is the perfect power up for me. I don’t have to feel bad putting artificial sweeteners and additives in my body - Yerbaé is clean energy to keep me at my best, for me and for my family.”
Thorisdottir's expertise and deep understanding of the athletic community will prove invaluable as Yerbaé continues to innovate and expand its product offerings. Her involvement as a board member gives Yerbaé insights and perspectives that help guide the brand's growth and strategic decision-making.
"We are honored to have Annie Thorisdottir as part of the Yerbaé family and we are excited to have her represent our brand at the 2023 CrossFit Games this year," said Karrie Gibson, co-founder, COO and Director of Yerbaé. "Her relentless pursuit of excellence and her dedication to promoting a healthy lifestyle align perfectly with our brand. Annie's impact as a board member will be tremendous, as we work together to transform the beverage industry and offer consumers better choices for hydration and clean energy."
Yerbaé has been a supporter of CrossFit and its athletes since early 2020, recognizing the values of hard work, determination, and the pursuit of excellence that are shared by both the sport and the Company. As a leading provider of energizing, plant-based beverages, Yerbaé understands the importance of proper nutrition and hydration for athletes of all levels.
The NoBull CrossFit Games will be held in Madison, WI on August 1-6, 2023.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Achieves OTCQX® Best Market Qualification and Attains DTC Eligibility
Yerbaé Achieves OTCQX® Best Market Qualification and Attains DTC Eligibility
Scottsdale, Ariz., June 21, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its successful qualification to trade on the OTCQX® Best Market, along with receiving Depository Trust Company (“DTC”) eligibility. Yerbaé Brands Corp. under the symbol “YERBF”, will begin trading today on OTCQX. These significant milestones mark a new chapter in Yerbae’s growth and enhance its ability to expand investor access and liquidity.
The OTCQX® Best Market is recognized as the top tier of the U.S. OTC markets, providing investors with transparent trading, superior information availability, and high-quality issuer standards. By achieving this qualification, Yerbae hopes to demonstrate its commitment to maintaining the highest level of financial disclosure and corporate governance.
Additionally, Yerbae has obtained DTC eligibility, enabling electronic clearing and settlement of its shares in the United States. This designation greatly simplifies the process of trading Yerbae’s common shares for brokers and institutional investors, facilitating faster and more efficient trading, and broadening the Company’s reach in the investment community.
“We are pleased to have qualified for the OTCQX® Best Market and achieved DTC eligibility,” said Todd Gibson, CEO and co-founder of Yerbae. “These accomplishments represent important steps forward in our commitment to fostering shareholder value and expanding our investor base in the US. We believe that enhanced accessibility and transparency will help us accelerate our growth trajectory.”
Yerbae’s successful qualification to the OTCQX® Best Market and DTC eligibility follow a period of significant achievements for the Company, with the most recent one being a record Q1 2023 net revenue of US$3.5 million, up 130% from US$1.5 million in Q1 2022. Known for its refreshing and health-conscious sparkling water infused with Yerba Mate, Yerbae has experienced tremendous success in the beverage industry, capturing the attention of consumers and investors alike.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Reports Record First Quarter 2023 Financial Results
Record Q1 2023 net revenue of US$3.5 million, up 130% from US$1.5 million in Q1 2022
Scottsdale, Ariz., May 30, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U) (“Yerbaé” or the “Company”), a plant-based energy beverage company, reported record revenue of US$3.5M in net sales in Q1 2023, representing year-over-year (“YoY”) growth of 130% for the quarter.
• Volume growth of 130% due to higher velocities in retail, and increased points of distribution.
• Expansion into 131 outlets of the largest club store chain in the United States.
• The most recent reported Nielsen consumer behavior data as of 5.13.23, shows Yerbaé sales in the FMCG Retailer universe up +356% YoY for L13-wks, and +277% for the first quarter for 2023. This compares to the energy category which grew +13% YoY for L13-wks, and +15% in the first quarter over the same time period.
• Yerbaé launched two new innovative on trend flavors: Lemonade and Yuzu Lime
Subsequent events
• April unaudited record revenue month of US$1.6 million, up +171% from US$0.6 million in April 2022.
• On April 18, 2023, Yerbaé announced food service expansion with Compass Group North America to roughly 10,000 locations across 24 states.
• On April 25, 2023 the company announced its expansion into 185 Hannaford supermarkets throughout the northeastern United States.
• On May 16, 2023, Yerbaé announced that it has secured a new accounts receivable and inventory line of credit of US$2,500,000 from Oxford Commercial Finance, a Michigan banking corporation, through its Delaware subsidiary Yerbaé LLC.
“In addition to higher velocities & increased points of distribution, this impressive growth can also be attributed to the increasing consumer demand for plant-based energy drink alternatives, coupled with the outstanding quality and unique value proposition of Yerbaé’s energy beverages,” said Karrie Gibson, Co-Founder, Chief Operating Officer and a director of Yerbaé. “We are incredibly proud to be at the forefront of this movement, providing consumers with healthier alternatives that not only fuel their bodies but also align with their values of sustainability and well-being.”
“Our first quarter results exemplify the strength of our brand and the tremendous potential of the plant-based energy drink market,” said Todd Gibson, Co-Founder, CEO and a director of Yerbaé. “As the market has been notified already, in 2023 we anticipate US$12.5M in net sales which is 74% above our previous year. With the companies growth at +130% in Q1 and +171% in April of 2023, landing at approximately US$5.1M, Yerbaé believes the current trajectory puts the brand in a position where we can exceed these projected sales. Our team remains committed to meeting and exceeding the expectations of our customers and delivering consistent growth for our shareholders.”
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Announces Expansion with Hannaford Supermarkets to 185 Stores Across the Northeast United States
Scottsdale, Ariz., April 25, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its expansion into 185 Hannaford supermarkets throughout the northeastern United States. This strategic partnership will make Yerbaé's popular plant-based beverages readily available to a broader base of consumers seeking a
healthier energy drink alternative. Hannaford is an American supermarket chain based in Scarborough, Maine and can be found in Maine, New Hampshire, Vermont, Massachusetts, and New York.
"We are delighted to partner with Hannaford and expand our reach into the northeast region," said Todd Gibson, CEO and co-founder of Yerbaé. "This collaboration reflects the increasing demand for wholesome and sustainable beverage options, and we are excited to provide a convenient and accessible solution for customers who prioritize health and well-being.”
The partnership with Hannaford brings Yerbaé to even more shoppers who are eager to explore a delicious and mindful approach to energy drinks. Yerbaé's presence in Hannaford stores will also create synergy with the grocer's own commitment to providing high-quality products and supporting healthier communities. Hannaford Supermarkets will feature a variety of Yerbaé’s top selling 16oz SKU flavors which include Mango Passionfruit, , Watermelon Strawberry, and Black Cherry Pineapple. All of the energy beverages are made with plant-based ingredients and contain zero calories, zero sugars and zero carbohydrates.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Announces Expanded Distribution with Compass Group North America to 10,000 locations across 24 states
Yerbaé is pleased to announce the launch of its latest innovation, Classic Lemonade, to 10,000 Compass Group North America locations nationwide.
Scottsdale, Ariz., April 18, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced the launch of its latest innovation, Classic Lemonade, to 10,000 Compass Group North America (“Compass”) locations nationwide, the national leader in food service management and support services.
Compass compliments Yerbaé’s existing distribution network that includes direct-to-consumer, eCommerce, Sprouts, Albertsons, Safeway, Vons, Hy-Vee, Jewel-Osco amongst many others in grocery and the recently announced expansion into 131 outlets of the largest club store chain in the United States.
"With the addition of Compass Group North America, we are adding one of the nation’s largest food service distributors to our expanding omni-channel strategy. With distribution to 10,000 locations across 24 states, this is a significant milestone for Yerbaé and we are excited to bring our delicious plant-based beverages to more consumers across the country,” said Todd Gibson, Founder and CEO of Yerbaé Plant-Based Energy. "We believe that consumers deserve better options when it comes to energy drinks, and that is why we are committed to constantly innovating and bringing on-trend flavors by using only plant-based ingredients in our products.”
Yerbaé’s Classic Lemonade flavor is made with a unique blend of Yerba Mate and White Tea which together provide a balanced and sustainable energy boost without the jitters or crash associated with traditional energy drinks. Yerbaé’s energy beverages are made with plant-based ingredients and contain zero calories, zero sugars and zero carbohydrates.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Expands Into the Largest Club Store Chain in the United States
Scottsdale, Ariz., April 11, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its expansion into 131 outlets of the largest club store chain in the United States beginning April 13th. This exciting move signifies the growing demand for Yerbaé's delicious plant-based beverage offerings and provides increased accessibility and convenience for customers.
"This is an incredible opportunity for the company to increase brand awareness across 18 states and we couldn’t be more excited for what the future holds for our brand and consumers," said Todd Gibson, CEO and co-founder of Yerbae. "Expanding into the largest club store chain reflects the growing demand for healthier and more sustainable beverage alternatives. We also believe this allows the company the opportunity to make new unique connections with consumers in these new markets.”
With this expansion, Yerbae is poised to welcome a whole new audience who can now purchase their plant-based beverages in bulk at the club stores across new states of distribution. The clubs will feature a variety pack of Yerbaé’s top selling 16oz flavors which include Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple. All of the energy beverages are made with plant-based ingredients and contain zero calories, zero sugars and zero carbohydrates, which aligns with the club store consumer.
See You Latte, PSL! Yerbaé Launches World's First Pumpkin Spice Energy Drink
Plant-Based Energy Beverage Brand Exposes Truth Behind Pumpkin Spice Lattes with Healthier Alternative to Classic Fall Flavor
NEW YORK, Aug. 15, 2022 /PRNewswire/ -- Yerbaé, the plant-based energy brand and category disruptor, is taking on America's favorite Fall beverage, the Pumpkin Spice Latte (PSL). Today, the brand announced their boldest innovation yet: the first-ever Pumpkin Spice Energy Drink, Yerbaé Pumpkin Spice, which will be available at retailers for a limited-time this Fall. The launch campaign, "See You Latte, PSL!," not only spotlights their new plant-based energy drink, it exposes some of the unhealthy truths that popular PSLs have been sugar-coating for almost two decades. Unlike those PSLs, Yerbaé Pumpkin Spice has zero calories, zero sugar and delivers 160mg of natural caffeine from yerba mate, a South American herb. Plus, it delivers the iconic nutmeg, cinnamon and ginger flavor that has become America's fall favorite.
Read full article at: https://finance.yahoo.com/news/see-latte-psl-yerba-launches-140000983.html