Plant-Based Diets Grow in Popularity
Yerbaé harnesses the power of plant-based energy through the use of Yerba Mate.
Recent studies have shown that plant-based diets are growing in popularity with celebrities such as Kim Kardashian, Beyoncé, and Tom Brady making the switch to a plant-based lifestyle. (see graphs showing plant-based trends amongst generations)
There is growing evidence that plant-based diets are associated with benefits such as lower blood pressure, cholesterol, blood sugar and reduced body weight. These benefits often translate to less risk of heart disease, diabetes, cancer and other diseases. Recently, Target stores have added a plant-based section in their grocery department and Jewel Osco in Chicago has added a natural section where you can now find Yerbaé.
The plant-based lifestyle is here to stay and so is Yerbaé!
Winning at Winco
Yerbae and volume leader, WinCo, have partnered together on an incredible opportunity through the remainder of Q1.
Effective March 3rd, WinCo Foods will place Yerbae in the front entryway of 119 locations with a pallet display. This is typically only reserved for Coca Cola and Pepsi Cola brands.
In addition to the entryway display, WinCo has authorized a new sku, Black Cherry Pineapple, that will be launching alongside this exciting opportunity!
“Starting as an in & out item in Southern California, to now a permanent placement leader within our category, Yerbae's journey has been absolutely incredible. This partnership extends nearly two years now, and we truly appreciate WinCo’s support and constant belief in our amazing brand,” said John Blair, Executive Vice President.
To kick off this event, Yerbae's field teams will place 100 or more cases throughout 119 locations over the next couple weeks. The brand's growth has been explosive since initially authorized in late 2018, and now on pace to exceed an additional 150% growth inside of 2021.
Yerbaé Secures 7-Eleven in NY
Yerbae has received another authorization from retail giant 7-Eleven for the NYC marketplace. In tandem with Pepsi of NY, Yerbae and the allied distributor will begin executing the 7-Eleven locations in early April, positioning the brand for a successful start to Quarter 2.
“The momentum is here and this brand is rolling. To receive such an influential retail authorization from 7-Eleven and partnering our execution plan with Pepsi is truly remarkable. Yerbae is the essence of functionality and the synergies between our two organizations and our core initiatives are outstanding”, commented Seth Smith, Vice President of National Accounts
Furthering the relationship between Yerbae and 7-Eleven, a strategic roadmap is being developed that will allow the brand to quickly transform the retailers functional set, creating an immediate growth opportunity to blanket the strongest pockets of the country in 2021.
Covid Down, Yerbaé Up
As COVID cases continue to trend downwards this month, Yerbaé sales have risen! The brand is on track to have a record breaking Q1 with special focus points of Walmart authorizations in NC, display activities approved by Jewel Osco in Chicago and AJ's in Arizona, as well as displays in Raley's in Northern California and Lowe's Foods in NC. Amazon sales also continue to rise as Yerbaé is up 37% from last January. CEO & Co-Founder, Todd Gibson commented, "the momentum continues for our brand and our team is working so hard day in and day out to secure displays across the country to increase our brand awareness. I am so proud of what they have accomplished this early in the year."
Popping Off Shelves With Pepsi
Yerbaé and our distribution partner Pepsi Bottling takes center stage in the month of February as we kickstart our expansion inside the nations largest grocery retailer (Walmart).
Yerbaé has secured its first placements on dry shelf within Walmart's across the Carolinas, and begin driving immediate brand awareness and sales activity. Along with this rollout, Yerbaé and Pepsi will expand into a second and third point of disruption utilizing Pepsi's executional strengths in cold placement, front end coolers and addition displays throughout the store...
“The timing is absolutely spot on for this rollout. We have the largest retailer, an incredible executor and distributor partner in Pepsi, and an incredible field staff all aligned to tackle this opportunity. We have proven our strengths as thought and execution leaders in other regions of Walmart, and look forward to applying such a deep passion to service, merchandising, sales and incremental opportunity to this next group of retail customers” said Seth Smith, Vice President of Business Development.
Alongside this launch in the Southeast, Yerbaé’s national team will follow suit applying a best in class sales and marketing strategy in many markets across the country.
Yerbaé on the Map With Mapco!
Yerbaé is excited to announce that they have secured yet another chain authorization! MAPCO has authorized Yerbaé in their 2021 set and it will go live on March 1st! Karrie Gibson said, "we are so excited to continue to expand our brand presence across the country. MAPCO is another win for our team and I cannot wait to see this push continue and see who we can secure next!"
Yerbaé Sparkles at Jewel Osco
Target has expanded Yerbaé’s presence from just over 200 stores to 460 stores in September. Yerbaé has been placed in the grab and go cooler section with four 16oz SKUs that include Iced Triple Berry, Strawberry Blonde, Mango Passionfruit and Watermelon Strawberry. Target has recently been focusing on plant-based products. John Blair commented, “we are proud that Target has chosen our brand and expanded our store count to include these four incredible flavors of our plant-based energy that fits with their consumer demands.” Target has placed Yerbaé in select stores across the country. Visithttps://yerbae.com/pages/find-us to find your nearest Yerbaé retail location.
Yerbaé Expands With Circle K
Yerbaé is excited to announce that Circle K is expanding their product with Pepsi in the Coastal Carolinas division. The brand has been approved for their 2021 sets. Todd Gibson commented, "we are so appreciative of Circle K and their expansion of our brand. We look forward to the continued success out east."
Yerbaé Announced as Finalist for Bevnet 2020 Rising Star Award
Yerbaé has been announced as a finalist for the coveted Bevnet 2020 Rising Star Award! Bevnet is considered the leading beverage-oriented media company. Yerbaé was selected along with nine other companies out of a group of 320 contenders. Todd Gibson commented, “we are so honored to be chosen as a finalist for the Bevnet 2020 Rising Star Award. Our team has worked so hard all year and despite the COVID challenges we faced; they kept the sales growing. To be in the running along with nine other amazing companies, it is a huge accomplishment for our team.” The winner will be announced on December 17th, stay tuned!
Yerbaé Amazon Sales Double in 2020
Yerbaé just surpassed $1M in Amazon sales for 2020, which doubles the revenue from 2019. In 2019, sales were $548,000, and YTD sales have already doubled with over a month remaining in the year. There have been 52,528 placed in 2020, which surpasses 2019’s orders of 21,700. Consumers are enjoying Yerbaé as the reviews are over 4 stars!