Yerbaé, Author at Yerbaé Investors

Yerbaé Kicks Off 3rd Quarter with the Largest Club Retailer in North America

Launching in Six States: California, Arizona, Nevada, Colorado, New Mexico, and Utah

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced a significant milestone with the largest club retailer in North America. Starting July, Yerbaé’s top-selling 16oz energy drinks will be available across six states: California, Arizona, Nevada, Colorado, New Mexico, and Utah.

Driven by a strong and growing consumer base, Yerbaé has seen increasing demand for its products. Consumers have actively reached out via social media and directly to stores, eagerly inquiring where they can find Yerbaé beverages in these regions. In response to this overwhelming enthusiasm, Yerbaé is excited to meet the demand and offer its refreshing energy drinks at convenient club store locations.

“Our fans have been incredibly vocal on social media, asking where they can find Yerbaé in their area. We’re thrilled to now be able to tell them that their favorite energy drinks are available in their local club stores,” said Todd Gibson, CEO and Co-Founder of Yerbaé. “This expansion marks a significant milestone for us, and we are excited to bring our delicious and healthy beverages to even more consumers.”

The club stores will feature a variety pack of Yerbaé’s top three 16oz flavors: Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple. These energy beverages are crafted with plant-based ingredients and contain zero calories, zero sugars, and zero carbohydrates, aligning perfectly with the health-conscious preferences of club store shoppers.

Yerbaé’s commitment to quality and healthful ingredients continues to resonate with consumers seeking better-for-you alternatives in the energy drink market. The availability of Yerbaé’s variety pack in these new locations marks an exciting chapter in the brand’s growth and outreach.

About Yerbaé
Yerbaé Brands Corp., (TSXv: YERB.u; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017 by Todd and Karrie Gibson, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

BioFunctional Health Solutions Announces Strategic Partnership with Yerbaé

BioFunctional Health Solutions (“BHS”), a leader in conservative care and brain and body optimization, is thrilled to announce the preliminary results of an informal, non-funded research initiative investigating the effects of yerba mate (the “Study”). The Study prominently utilized a yerba mate-based product from Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF) (“Yerbaé”), a pioneer in the clean energy beverage sector based in Scottsdale, Arizona, and aims to elevate BHS’s brain health optimization programs with innovative solutions to improve cognitive function and overall brain health.

Key Findings:

Enhanced Cognitive Function: The initial results indicate that Yerbaé’s beverage products complement BHS’s brain optimization services, boosting focus, memory, and mental performance.
Natural Energy Boost: Yerbaé’s plant-based ingredients provide a natural energy source, aligning with BHS’s commitment to holistic health.
Comprehensive Health Optimization: The initial results support a further study to explore the potential health benefits of yerba mate and Yerbaé’s products, focusing on weight loss and metabolic health in diabetic and pre-diabetic individuals.

Brent Kruel, CEO of BHS stated, “We are raving fans of Yerbaé, not just for their great taste, but also for the perceived benefits derived from the yerba mate tea base, which is known for promoting satiety through various mechanisms. Our Study seeks to prove, with medical efficacy, the induction and/or enhancement of intestinal glucagon-like peptide-1 (GLP-1), which plays a crucial role in regulating appetite and glucose metabolism. These mechanisms ultimately help with weight loss and metabolic health in diabetic and pre-diabetic individuals.”

About BioFunctional Health Solutions
BHS is a privately-owned national healthcare leader based out of Colorado Springs, CO. Our mission is to redeem healthcare with the world's best mental and physical health medicine and technology, providing personalized solutions for both employers and individuals. Founded in 2007, BHS was created to resolve pain and musculoskeletal disorders while saving employers money. We have since become an expert in utilizing cutting-edge technologies and personalized treatment plans to help individuals achieve optimal health and performance for both brain and body. Our services include specialized employer plans that are covered by insurance, as well as optimization programs and memberships for individual consumers. At BHS, we are committed to providing innovative and conservative care solutions to enhance overall well-being. Find us @BioFunctionalHealth on Instagram, or @BioFunctionalHealthSolutions on Facebook and LinkedIn, or online at https://biofunctionalhealth.com/.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Partners with Glazers Beer & Beverage to Expand Distribution in Texas & Louisiana

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its strategic partnership with Glazer's Beer & Beverage, LLC (GBB), a premier beverage distributor renowned for serving over 10,000 retail accounts across Arkansas, Louisiana, and Texas.

As one of the nation's leading Molson Coors distributors, Glazers brings unparalleled expertise and a vast distribution network to the table, making it an ideal partner for Yerbaé's expansion efforts. Through this partnership, Yerbaé has secured distribution across 8 branches in Texas and Louisiana, covering 75 counties in Texas alone.

"We are excited to join forces with Glazer's Beer & Beverage to extend the reach of Yerbaé and introduce our newest 12 oz energy product line to consumers across Texas and Louisiana," said Todd Gibson, CEO and Co-Founder of Yerbaé. "Their extensive distribution network and industry knowledge make them the perfect ally as we continue to expand our footprint and bring our energizing beverages to new markets."

Glazers will be delivering Yerbae’s newest 12oz energy product line which includes- Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet and Peachy Mimosa Twist. This partnership marks a significant step forward for Yerbaé as it expands its distribution footprint and introduces its 12 oz energy line to its recently announced national retailers and regional customers. In addition to serving as a distributor, Glazers will also act as a broker, facilitating Yerbaé's expansion into regional chains such as H-E-B and enhancing its presence in the retail sector.

This partnership with Glazers marks a significant milestone for Yerbaé as it strengthens its distribution footprint and establishes key relationships with prominent distributors in the beverage industry.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Partners with Green Spoon and their 190 Retail Sales Representatives Nationwide

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its strategic partnership with Green Spoon Sales, an industry leading natural foods broker based out of Denver, Colorado. Leveraging Green Spoon's extensive expertise and robust distribution network in the natural products industry, Yerbaé aims to accelerate its growth trajectory in this fast growing segment of the beverage industry.

Green Spoon, renowned for its nationwide reach and specialization in representing disruptive and emerging consumer packaged goods companies, brings access to 152 Chain Store decision makers with over 20,000 retail locations nationally amongst the customer base, including major national and regional retailers such as Whole Foods Market, Publix Stores, Albertson’s, Wegmans Food Market and many more retailers. This partnership will empower Yerbaé to tap into new markets and reach a broader consumer base across the country. This partnership will also focus on strengthening existing relationships with retail partners, including prominent chains such as Sprouts Farmers Market and Ahold Stop & Shop, Hannaford and more.

One of the key highlights of this collaboration is Yerbae will have an extension of over 190 field sales professionals from Green Spoon, assisting in building Yerbae.

“As Yerbae’s brand further catapults across national retail, we couldn’t be more excited and proud of our most recent partnership with Green Spoon Sales. This new partnership continues to solidify Yerbae’s brand success toward making better for you products more widely available," said Seth Smith, Vice President Sales of Yerbaé. "This new partnership provides a tremendous increase in our bandwidth and we look forward to bringing this aligned retail growth strategy to life for our brand, retail partners, consumers and shareholders”

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Largest Grocery Chain in U.S. Adds Yerbaé Across the Country

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced its further expansion into the grocery channel with Kroger, the largest U.S. grocery store chain. Yerbae's products will now be available in over 1,000 Kroger locations across the country, solidifying its presence in the retail market.

This significant expansion includes 8 additional Kroger divisions, namely King Soopers, Frys, Fred Meyer, Smiths, Kroger Atlanta Division, Kroger Cincinnati Division, Kroger Houston Division, and Kroger Dallas Division. These new locations join the previously announced Marianos & Pick ‘n Save Kroger divisions, demonstrating Yerbae's commitment to reaching consumers nationwide.

Todd Gibson, co-founder and CEO of Yerbaé, expressed enthusiasm about the partnership, stating, "This partnership with Kroger represents more than just increased distribution. It's about strengthening Yerbaé's distribution network, forging connections with local grocery and convenience stores within these diverse regions. Our collaboration with Kroger opens new doors for us, enabling us to reach communities far and wide."

As part of this expansion, all participating Kroger locations will stock Yerbaé's recently announced 12 oz energy line. This transition from 16 oz cans to 12 oz cans aligns with the company's commitment to recognizing the evolving preferences of consumers and underscores Yerbaé's dedication to meeting evolving market demands.

Furthermore, Yerbae's recent national partnership with Happy Valley United (HVU), the Name, Image, and Likeness (NIL) collective supporting Penn State student-athletes, has been instrumental in driving distribution expansion efforts. “ This collaboration has not only opened doors with Kroger but also paved the way for Yerbaé to explore additional exclusive branded product opportunities with colleges and universities nationwide. As Yerbaé continues to expand its footprint, more such distribution opportunities will emerge, allowing the brand to connect with consumers in new and exciting ways”, said Todd.

Yerbaé invites consumers to experience its plant-based energy drinks, now conveniently available in Kroger stores mentioned above starting in third quarter 2024.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Introduces Two New On Trend Flavors: Peachy Mimosa Twist & Raspberry Sorbet

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced the launch of two additions to its recently announced 12 oz energy lineup: Peachy Mimosa Twist and Raspberry Sorbet

Available starting April 14th, 2024, consumers can find these exciting new flavors at select retailers across the country, as well as on Amazon and Yerbae's official website.

"Yerbaé is proud to introduce Peachy Mimosa Twist and Raspberry Sorbet to our consumers," said Karrie Gibson, co-founder and Chief Operating Officer of Yerbaé. " Our team is constantly researching and exploring popular flavors among consumers to ensure we stay ahead of the curve and deliver products that resonate with their preferences. With these new additions, we're confident that Yerbaé continues to offer an unmatched combination of flavor, energy, and quality."

Peachy Mimosa Twist and Raspberry Sorbet join Yerbae's recently announced 12 oz energy lineup of refreshing beverages, each designed to provide a burst of plant-based energy without compromising on taste.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Secures New Retailers in Pennsylvania

Leveraging National Partnership with Penn State University’s NIL Collective - Happy Valley United, Yerbaé Increases Presence Across Northeast

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced its expansion into Weis Markets, a prominent Mid-Atlantic food retailer headquartered in Sunbury, Pennsylvania. Weis Markets, with its 200 stores, is a key player in the Mid-Atlantic food retail industry, serving consumers in Pennsylvania, Maryland, New York, New Jersey, West Virginia, Virginia, and Delaware.

In addition to Weis Markets, Yerbaé will now be available in several additional grocery and convenience stores across Pennsylvania, including Lykens Market, McLanahan's Market, Snappy's Gas Stations, and Nittany Minimart that all begin selling Yerbae in April.

This expansion is driven by Yerbaé's recently announced national partnership with Happy Valley United (HVU), the Name, Image, and Likeness (NIL) collective supporting all 31 varsity sports and more than 800 Penn State student-athletes. This partnership has also led to the exclusive branded product being available in select Target locations in Pennsylvania starting April. Yerbaé recently announced its expansion into select Target stores in 32 states across the country, further extending its reach to consumers nationwide.

"We are excited to partner with Weis Markets and other esteemed retailers in Pennsylvania," said Seth Smith, Vice President Sales of Yerbaé. "These incredible retailers and the combined efforts of our partners at Happy Valley United provide an incredible opportunity for consumers to expand their range of better for you energy options, yet also actively participate in supporting the student athlete community. We are positioned for a rapid expansion and the opportunity to make our products even more widely available."

This distribution expansion will make Yerbaé’s newly launched 12 oz energy line available in over 232 new locations across the Northeast.

To learn more, join Yerbaé’s mailing list https://investors.yerbae.com or follow us on social media @DrinkYerbae to see live updates from the in-store activities.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Announces Expansion into Target Stores

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, is expanding distribution into Target Locations, one of the nation's leading retailers. This collaboration marks a significant milestone for Yerbaé as it brings its recently announced 12 oz Energy Line into select Target stores across the country.

Known for its commitment to providing consumers with healthier and more natural beverage options, Yerbaé is excited to bring its unique lineup to Target's shelves. The partnership aligns with both companies' shared values of promoting wellness, quality, and innovation within the retail space.

"We are thrilled to partner with Target, a retail giant that shares our commitment to providing consumers with high-quality and better-for-you products," said Todd Gibson, co-founder and Chief Executive Officer of Yerbaé. " Recognizing the evolving preferences of the modern consumer, Yerbae's unique beverage offerings align seamlessly with the values and lifestyle choices of the Target shopper."

The trend forward plant-based energy brand has gained momentum as Yerbaé is growing faster than the category, at a reported +42%, in the latest 52 weeks (Latest 52 Weeks Ending 1.28.2024,TL MULO, SPINS).

Consumers can find Yerbaé beverages in the beverage aisle of participating Target locations, starting April.

To learn more, join Yerbaé’s mailing list https://investors.yerbae.com or follow us on social media @DrinkYerbae to see live updates from the in-store activities.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Expands with the Largest Club Store Chain in the United States

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced an expansion and deepening of its strategic partnership with the Largest Club Store Chain in the United States into a new division, building upon the success from calendar year 2023 that led Yerbaé to become a top performing brand in many of the club store’s locations in the USA marketplace. Yerbaé is set to continue its growth, providing consumers with a diverse range of innovative, health-conscious beverages through one of the strongest retailers in North America.

"We are committed to delivering member value and have witnessed robust consumer retention from existing Yerbaé consumers in club store locations across the country so far. This new expansion not only expands the reach of Yerbaé but also allows us to offer new and exciting options to consumers at an attractive price. At Yerbaé, we believe that health shouldn’t come at cost, and this collaboration is a significant step towards making that a reality for a broader audience." said Todd Gibson, co-founder and Chief Executive Officer of Yerbaé.

The clubs will feature a variety pack of Yerbaé’s top selling flavors. This continued partnership reflects Yerbaé's commitment to delivering exceptional value to members of the club store chain and meeting the evolving preferences of consumers across the United States.

To learn more, join Yerbaé’s mailing list https://investors.yerbae.com or follow us on social media @DrinkYerbae to see live updates from the in-store activities.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé and Vistar Align to Stock 5 New Products

Yerbaé and Vistar Align to Stock 5 New Products in One of World’s Largest Foodservice Distribution Networks - Vistar

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced a strategic partnership with Vistar, one of the largest foodservice distribution companies in North America. This collaboration will significantly expand the availability of Yerbaé's recently announced Innovation- 12 oz Energy Line.

Vistar, catering to the unique needs of over 60,000 customers nationwide, will now stock Yerbaé’s new 12oz innovation, broadening the reach of their premium beverages across the United States. The strategic move comes at a time of increasing customer demands towards sustainable better for you brands in which Yerbaé demonstrates a strong track record. The newly added SKUs compliments it’s existing portfolio , ensuring that a diverse range of Yerbaé products is readily available to consumers nationwide. The partnership leverages Vistar's extensive distribution network, which includes over 21 distribution centers nationally.

Yerbaé’s Innovation - 12 oz Energy Line will now be widely available through Vistar's strategic accounts, including micro markets, vending, pantry services, corporate dining, higher education, healthcare, hospitality, and military. This expanded distribution network aims to meet the growing demand for our energizing and flavorful beverages in a variety of settings.

"We are thrilled to partner with Vistar, a leader in foodservice distribution, to bring our innovative energy beverages to an even broader audience. This collaboration aligns with our commitment to providing consumers with premium, better-for-you beverages in diverse and convenient locations," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy.

Yerbaé and Vistar share a commitment to delivering quality products and exceptional service. This partnership marks a significant step forward in making Yerbaé’s beverages more widely accessible, providing consumers with a refreshing and energizing option in various settings.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé

Launching in Six States: California, Arizona, Nevada, Colorado, New Mexico, and Utah

BioFunctional Health Solutions Announces Strategic Partnership with Yerbaé

Yerbaé Partners with Green Spoon and their 190 Retail Sales Representatives Nationwide

Largest Grocery Chain in U.S. Adds Yerbaé Across the Country

Yerbaé Introduces Two New On Trend Flavors: Peachy Mimosa Twist & Raspberry Sorbet

Yerbaé Secures New Retailers in Pennsylvania

Leveraging National Partnership with Penn State University’s NIL Collective - Happy Valley United, Yerbaé Increases Presence Across Northeast

Yerbaé Announces Expansion into Target Stores

Yerbaé Expands with the Largest Club Store Chain in the United States

Yerbaé and Vistar Align to Stock 5 New Products in One of World’s Largest Foodservice Distribution Networks - Vistar

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