Yerbaé, Author at Yerbaé Investors

Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game

Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game
Two lucky fans to head to Atlanta to rally their team

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today launched a new sweepstakes with a grand prize of two tickets to the Bowl Game in Atlanta, GA on Saturday, December 30, as part of its newly-announced partnership with Happy Valley United.

“We’re excited to join an enormous and enthusiastic community devoted to supporting student-athletes. To build on that, we are giving away tickets to two lucky fans for an amazing experience,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “There is nothing like the rush of cheering on your team to victory at an elite match-up like the Bowl Game in Atlanta.”

Contestants can enter the sweepstakes at yerbae.com/happyvalleyunited, where they can also preorder Yerbaé Happy Valley Blue Razz. Happy Valley Blue Razz is an exclusive plant-based energy drink in a new iconic custom can that celebrates the spirit of the Happy Valley community and supports the HVU mission. The partnership directs a portion of the proceeds from each order to Happy Valley United.

About Yerbaé
Yerbaé Brands Corp., (TSXv: YERB.u; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017 by Todd and Karrie Gibson, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Partners with Grey Eagle Distributors to Expand Distribution into the State of Missouri

Yerbaé Brands Corp., a plant-based energy beverage company, today announced its strategic partnership with Grey Eagle Distributors. Grey Eagle is the largest Anheuser-Busch beer distributor in Missouri and one of the largest in the Midwest. Yerbaé and Grey Eagle have reached an agreement in principle and this partnership will mark a significant expansion in Yerbaé’s distribution network.

Grey Eagle Distribution's success aligns with the evolving trends in the beverage industry, notably the continued expansion of the "Beyond Beer" portfolio. This partnership will have significant impact on distribution to key accounts in Missouri, including local grocery powerhouses such as Dierbergs, Schnucks, and many more. This strategic alliance will leverage Grey Eagle's expertise and experience, opening up new avenues for Yerbaé.

"We are proud to partner with Grey Eagle Distributors to expand our distribution into the State of Missouri," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy. " Grey Eagle's extensive experience in beverage distribution and their strong reputation in the industry make them the ideal partner for us. We are excited to bring Yerbaé to the Missouri market and make our beverages accessible to even more consumers who seek healthier beverage alternatives."

This partnership between Yerbaé and Grey Eagle Distributors not only signifies Yerbaé's growth but also its dedication to providing better-for-you beverages to a wider audience. Yerbaé continues to strengthen its position as a leader in the beverage industry, thanks to collaborations that open new doors for expansion and innovation.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Reports Third Quarter 2023 Financial Results

Record Q3 2023 net revenue of US$3 million, up 57% from US$1.9 million in Q3 2022

Yerbaé Brands Corp., a plant-based energy beverage company, reported record net revenue of US$3 million in Q3 2023, representing year-over-year (“YoY”) growth of 57% for the quarter. In the nine-month period ended September 30, 2022, Yerbaé had $5.3M in net revenue which grew to a remarkable $10M in net revenue for the same period in 2023.

Volume grew 57% due to strong consumer demand, higher velocities in retail, and increased points of distribution
Maintained strong gross margin at 53%, with gross profit of $1.6 million, compared to $1.1 million in Q3 2022
On July 10, 2023, Yerbaé announced the launch of two new flavors, Lemonade and Yuzu Lime, available nationally in 348 Sprouts Farmers Market Stores
On July 14, 2023, Yerbaé announced a thirty percent surge in sales on Amazon Prime Day versus prior year while reducing promotional spend by twenty times
On July 17, 2023, Yerbaé announced its continued expansion into 77 additional club stores in the Southeast Region of the largest club store chain in the United States
On September 6th, 2023, the Company announced it named six sports luminaries and leaders to its new Advisory Board, Sports and Entertainment. The Company appointed Richmond Flowers III, Kyle Shanahan, Annie Thorisdottir, Lincoln Riley, Ejiro Evero and Ben Johnson to this advisory board
On September 21, 2023, the Company announced baseball great Nolan Arenado joined its team of investors
SPINS retail data as of 10.1.23 shows Yerbaé sales in TL US-MULO up +75% YoY YTD. This compares to the energy drinks category which grew +16% YoY YTD over the same time period.¹

Subsequent events

On October 2, 2023, the Company announced Baltimore Ravens coach Anthony Weaver joined its family of investors
On October 4, 2023, Yerbaé announced baseball great Giancarlo Stanton of the New York Yankees joined the Company’s family of investors
On October 11, 2023, Yerbaé announced 49ers superstar Brock Purdy joined Yerbaé’s family of investors
On November 9, 2023, the Company announced it has authorized full distribution with BE's, the 5th largest Canteen franchisee in the United States
On November 20, 2023, the Company announced a significant expansion of its partnership with Sprouts Farmers Markets. This expansion introduces Yerbae into a new front cooler placement, amplifying its visibility and accessibility to consumers across 250 Sprouts locations
On November 28, 2023, the Company announced the launch of exclusive Branded Product with Happy Valley United, the Name, Image and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State

“This success is a testament to the growing demand for our beverages, driven by increased velocities and our commitment to sustainable distribution growth.,” said Todd Gibson, co-founder and Chief Executive Officer of Yerbaé. “The addition of sports luminaries and leaders to our Advisory Board, along with the support of esteemed athletes like Nolan Arenado, Giancarlo Stanton, and Brock Purdy, further exemplifies the strength of our brand. As we continue to expand our reach and deliver on our promise of refreshing, health-conscious options, Yerbaé remains dedicated to shaping a future where taste, wellness, and sustainability converge.”

1 “TL US MULO- YTD,” SPINS LLC (Week ending Oct 1, 2023).

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Unveils Exciting Innovation: Exclusive Branded Product with Happy Valley United

Yerbaé Brands Corp., a plant-based energy beverage company, today announced a new national partnership with Happy Valley United (HVU), the Name, Image and Likeness (NIL) collective supporting all 31 varsity sports and more than 800 Penn State student-athletes.

As a leader in the rapidly growing better-for-you energy drink market, Yerbaé has crafted an exclusive plant-based energy drink called Happy Valley Blue Razz along with an iconic custom can that celebrates the spirit of the Happy Valley community and supports the HVU mission. Yerbaé Happy Valley Blue Razz can be preordered at yerbae.com/happyvalleyunited beginning today for delivery in early 2024. The partnership will direct a portion of the proceeds from each order to Happy Valley United.

“Happy Valley United is channeling the energy of more than 750,000 alumni and students to find new ways to show their dedication to Penn State student-athletes, and Yerbaé couldn’t be more excited to join them,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “Our Happy Valley Blue Razz energy drink is inspired by the blueberries and raspberries that grow all around State College, and the iconic blue and white can design makes a clear statement of Happy Valley pride.”

“Everyone in the Happy Valley community, students and alumni alike, can now channel their passion for supporting their student-athletes into a new energy drink thanks to Yerbaé,” Jen Ferrang, Happy Valley United General Manager of Corporate Partnerships and Development, said. “Buy in from alumni and businesses across the state and country is crucial to maintaining championship-level rosters across all sports.”

The partnership and launch of a proprietary flavor shows Happy Valley United’s and Yerbaé’s dedication to supporting student-athletes and fueling the community with an all-natural, zero sugar, zero calorie energy drink.

About Happy Valley United
Happy Valley United (HVU) is the Name, Image and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State. Supporters, fans and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit https://happyvalleyunited.com/.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Celebrates Expanded Presence in Sprouts Farmers Markets Front Coolers

Scottsdale, Ariz., November 20, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced a significant expansion of its partnership with Sprouts Farmers Markets, a distinguished national leader in Natural Grocery. This expansion introduces Yerbae into a new front cooler placement, amplifying its visibility and accessibility to consumers across 250 Sprouts locations.

Yerbae's booming footprint in the natural grocery market will see additional growth as a result of this collaboration, with increased distribution in key regions, including Southern California, Northern California, Arizona, Texas, Colorado, Georgia, Florida, and Tennessee.

Sprouts' commitment to providing high-quality natural products aligns seamlessly with Yerbae's mission to offer refreshing, health-conscious beverage choices. The latest development will see Yerbae expanding its second point of distribution in each location into a prominent half shelf placement within Sprouts' front-end merchandising coolers, strategically positioned near the check stand registers.

"This expanded partnership with Sprouts Farmers Markets is a significant milestone for Yerbae," said Todd Gibson, co-founder and chief executive officer, Yerbaé. "We are thrilled to bring our plant-based energy beverages to more consumers through this new cooler placement. The strategic positioning near check stand registers ensures that Yerbae is not only convenient but also top-of-mind for health-conscious shoppers."

The authorization to expand into Sprouts' front-end coolers is expected to be implemented in the new year, marking a new chapter in the collaborative success story of Yerbae and Sprouts Farmers Markets.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Announces Authorization of Full distribution with CL Vending

Scottsdale, Ariz., November 17, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced another significant expansion of its distribution network. Yerbaé has been authorized by CL Vending to bring its full range of 16oz flavors to 152 markets across Northwest Indiana & Illinois. CL Vending is an affiliate of the nation's largest independently-operated food service network. This strategic partnership will bring Yerbaé products to a range of foodservice establishments, including St. Franciscan hospitals and Purdue extension campuses within Higher Ed.

This new authorization brings an expansion of two new skus, Watermelon Strawberry and Iced Triple Berry into the Midwest foodservice market and expands distribution opportunities across Indiana and Illinois.

"We are thrilled to announce the authorization of full distribution with CL Vending," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy. "This partnership opens up exciting possibilities for us to reach more consumers in Indiana and Illinois who seek healthier beverage options and additionally continues to build into a rapidly growing expansion plan with our national distributor partner, Vistar."

This expansion with CL Vending not only reflects Yerbaé's commitment to growth but also the brand's dedication to offering high-quality, health-conscious beverages to various consumer segments.

About Yerbaé
Yerbaé Brands Corp., (TSXv: YERB.u; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017 by Todd and Karrie Gibson, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its <a href="https://investors.yerbae.com/press-release/yerbae-adds-luminaries-to-its-new-sports-and-entertainment-board/">recently-announced Yerbaé Advisory Board, Sports and Entertainment</a>. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Announces Authorization of Full Distribution with the 5th Largest Canteen Franchisee in the US

Scottsdale, Ariz., November 09, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, is thrilled to announce a significant development in their distribution network. Yerbaé has authorized full distribution with BE's, the 5th largest Canteen franchisee in the United States. Canteen, a proud member of Compass Group North America, the national leader in food service management and support services, will now provide Yerbaé products to consumers in 282 markets and nearly 1,000 vending machines across Green Bay and northern Wisconsin.

Yerbaé will be offering two of its most popular SKUs, Black Cherry Pineapple and Mango Passionfruit, to a wide-ranging audience. The availability of these refreshing and innovative beverages will enhance the beverage choices for consumers across corporate offices, higher education campuses, fitness centers, and gyms.

"Our partnership with BE's is an exciting opportunity to bring our unique flavors to more people in Green Bay and northern Wisconsin," said Seth Smith , Vice President Sales, Yerbaé. "We are proud to partner with the Compass Group North America family and are looking forward to continuing to provide clean plant-based energy beverages to corporate offices, higher education campuses, fitness centers, and gyms in the region."

With the authorization to distribute two of its best-selling SKUs, Yerbaé is poised to make a significant impact in the beverage market throughout Green Bay and northern Wisconsin.

About Yerbaé
Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) is disrupting the energy beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is known to produce 196 different vitamins, minerals and nutrients that also produces caffeine.

By combining yerba mate, a South American herb with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, and gluten free.

Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Announces Expanded Foodservice Distribution in the Pacific Northwest with Two Key Accounts

Scottsdale, Ariz., November 06, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced an expansion of its foodservice distribution in the Pacific Northwest in partnership with Evergreen Vending and Google Dining. The expansion with Evergreen Vending will see Yerbaé products made available in an additional 350 markets, bringing the total market count to an impressive 660 locations. Evergreen vending is the largest independent operating foodservice provider in the Northwest. Furthermore, Yerbaé is excited to announce that Google dining will now feature Yerbae’s innovation, Watermelon Lime across 11 corporate campuses serving over 10,000 consumers.

"We are thrilled to embark on this exciting journey with Evergreen Vending and extend our footprint in the Pacific Northwest," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy. "This partnership is a testament to our commitment to offering a healthier beverage alternative, and we look forward to sharing the Yerbaé experience with more people in the region. Moreover, our collaboration with Google Dining underscores our dedication to corporate wellness, and we are excited to now have our Watermelon Lime innovation served in Google's corporate campuses."

Yerbaé's commitment to providing clean energy through its refreshing plant-based ingredients is what sets the brand apart. With a growing presence in the Pacific Northwest and the exciting addition of Google Dining, Yerbaé continues to redefine the beverage industry, proving that healthy and delicious can go hand in hand.

Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

49ers Superstar Brock Purdy Joins Yerbaé’s Family of Investors

Scottsdale, Ariz., October 11, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Brock Purdy, quarterback for the San Francisco 49ers, has signed on to its growing roster of luminary investors. While Purdy has endorsement deals with a variety of other companies and causes, his relationship with Yerbaé is his first as an investor.

"The best competitors analyze everything about their performance, including taking nutrition seriously. I’m excited pure plant-based energy is now available in an energy drink without sugar. Yerbae, it’s a Game Changer," said Purdy.

Brock Purdy – known as the former “Mr. Irrelevant” as the last player selected in the 2022 NFL Draft – continues to establish himself as one of the NFL’s best quarterbacks, leading a team with strong Super Bowl prospects. Hailing from Gilbert Perry High School in Queen Creek AZ, only about thirty miles from Yerbaé’s Scottsdale headquarters, Purdy’s stature as an influencer, investor and brand spokesperson is blossoming along with his accomplishments as an NFL superstar.

“Brock Purdy has worked his way from the last pick of his draft to become an elite NFL quarterback while staying true to his values and beliefs as a person. He is changing the game and delivering wins for his team with his mind, heart, and talent,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “He is absolutely an inspiration to his teammates, the 49ers Faithful, and the community at large. We’re thrilled he’s part of the Yerbaé family of investors.”

Brock Purdy joins the Yerbae family along with his head coach, Kyle Shanahan, and fellow NFLers Brandon Staley (Head Coach, Los Angeles Chargers), Ben Johnson (Offensive Coordinator, Detroit Lions), Ejiro Evero (Defensive Coordinator, Carolina Panthers), Nathaniel Hackett (Offensive Coordinator, New York Jets), Anthony Weaver (Assistant Head Coach, Baltimore Ravens) and others from Major League Baseball, Major League Soccer, college football and CrossFit.

About Yerbaé
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Baseball Great Giancarlo Stanton of the New York Yankees Joins the Yerbae Family of Investors

Scottsdale, Ariz., October 4, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Giancarlo Stanton – designated hitter and outfielder for the New York Yankees - has signed on to its growing roster of luminary investors from the world of sports.

“Yerbaé is healthy and tastes great – that’s why I drink it,” said Stanton.

One of Major League Baseball’s most feared hitters, Stanton joins an accomplished cohort of leaders representing the world of sports, including National Football League, NCAA College Football, Major League Baseball, Major League Soccer and CrossFit. Giancarlo was the Most Valuable Player in 2017, and he is a five-time All-Star, as well as All-Star Game MVP, Home Run Derby winner, and a two-time Silver Slugger award winner.

“Giancarlo Stanton is a household name who is widely respected across Major League Baseball for his elite skills and unwavering professionalism within the sport,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “We’re proud to have him join our incredible team of investors.”

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé

Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game Two lucky fans to head to Atlanta to rally their team

Yerbaé Partners with Grey Eagle Distributors to Expand Distribution into the State of Missouri

Yerbaé Reports Third Quarter 2023 Financial Results

Yerbaé Unveils Exciting Innovation: Exclusive Branded Product with Happy Valley United

Yerbaé Celebrates Expanded Presence in Sprouts Farmers Markets Front Coolers

Yerbaé Announces Authorization of Full distribution with CL Vending

Yerbaé Announces Authorization of Full Distribution with the 5th Largest Canteen Franchisee in the US

Yerbaé Announces Expanded Foodservice Distribution in the Pacific Northwest with Two Key Accounts

49ers Superstar Brock Purdy Joins Yerbaé’s Family of Investors

Baseball Great Giancarlo Stanton of the New York Yankees Joins the Yerbae Family of Investors

Download Our Investor Presentation

Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game
Two lucky fans to head to Atlanta to rally their team