Yerbaé Welcomes Baltimore Ravens Coach Anthony Weaver to Its Team of Investors
Yerbaé Welcomes Baltimore Ravens Coach Anthony Weaver to Its Team of Investors
Scottsdale, Ariz., October 02, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, oday announced Baltimore Ravens Assistant Head Coach Anthony Weaver has signed on to its growing roster of luminary investors.
"We invest so much in making sure our athletes and staff have the best available to them in terms of training and taking care of themselves,” said Coach Weaver. “We can’t afford to have anyone drinking junk. That’s why Yerbaé fits perfectly."
Coach Weaver joins fellow NFL leaders Brandon Staley (Head Coach, Los Angeles Chargers), Kyle Shanahan (Head Coach, San Francisco 49ers), Ben Johnson (Offensive Coordinator, Detroit Lions), Ejiro Evero (Defensive Coordinator, Carolina Panthers), Nathaniel Hackett (Offensive Coordinator, New York Jets) and others from Major League Baseball, Major League Soccer, college football, CrossFit and across the sports community.
“Coach Weaver is a leader in a new generation of football coaches, whose intellect, dedication and integrity contribute directly to the success of their teams,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “We’re proud to have him join our team of investors.”
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Soccer Star Kellyn Acosta Joins Yerbaé’s Advisory Board, Sports and Entertainment
Soccer Star Kellyn Acosta Joins Yerbaé’s Advisory Board, Sports and Entertainment
Scottsdale, Ariz., September 26, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Kellyn Acosta - midfielder for the Los Angeles Football Club - has signed on as an investor and member of the Yerbaé Advisory Board, Sports and Entertainment.
“Small tweaks often lead to big improvements. Science confirms the right hydration is key for optimal performance,” said Acosta. “Yerbae is my go-to for pure plant-based energy.”
“Kellyn Acosta is not only one of the most exciting players in professional soccer, he’s known as a leader on and off the field,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “He’s an inspiration to our fast-growing Yerbaé community, and we’re excited to have his input as a member of our Advisory Board.”
In an advisory capacity, Board members provide guidance and support to fuel Yerbaé’s rapid growth and introduce Yerbaé to new groups of consumers, focusing their input primarily on Yerbaé's strategic decisions, brand positioning, marketing campaigns and product innovation.
Along with Acosta, the Yerbaé Advisory Board, Sports and Entertainment, comprises:
• Richmond Flowers III - Founder of QB Collective and Collective Sports Advisors, former NFL player and coach, and Chair of the Yerbaé Advisory Board, Sports and Entertainment
• Kyle Shanahan - Head Coach, San Francisco 49ers
• Annie Thorisdottir - Professional CrossFit Champion and Two-Time “Fittest Woman in the World”
• Lincoln Riley - Head Coach, University of Southern California “USC Trojans”
• Ejiro Evero - Defensive Coordinator, Carolina Panthers
• Ben Johnson - Offensive Coordinator, Detroit Lions
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Welcomes Los Angeles Chargers Head Coach Brandon Staley to Its Team of Investors
Yerbaé Welcomes Los Angeles Chargers Head Coach Brandon Staley to Its Team of Investors
Scottsdale, Ariz., September 21, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced Brandon Staley, head coach of the Los Angeles Chargers, has signed on to its growing roster of luminary investors.
“I love Yerbae and keep it in my fridge at the office and at home,” said Coach Staley. “It’s such a refreshing drink when you’ve gotta have it and I’ve recommended it to friends, family, and colleagues. It’s that good. You’ve got to try it.”
Coach Staley joins fellow NFL leaders Kyle Shanahan (Head Coach, San Francisco 49ers), Ben Johnson (Offensive Coordinator, Detroit Lions), Ejiro Evero (Defensive Coordinator, Carolina Panthers), Nathaniel Hackett (Offensive Coordinator, New York Jets) and others from Major League Baseball, college football, CrossFit and across the sports community.
“Coach Staley represents the best of the next generation of football coaches, excelling in leadership, strategy and attention to detail,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “We’re proud to have him join our team of investors.”
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Welcomes Baseball Great Nolan Arenado to Its Team of Investors
Yerbaé Welcomes Baseball Great Nolan Arenado to Its Team of Investors
Scottsdale, Ariz., September 21, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today announced Nolan Arenado - the legendary third baseman for the St. Louis Cardinals - has signed on to its growing roster of luminary investors from the world of sports.
“I tasted. I believed. I invested. And I’m excited to help Yerbae win,” said Arenado.
Arenado is the first Major League Baseball player to join an accomplished cohort of leaders representing the world of sports, including professional football, college football and CrossFit. He is a ten-time Gold Glove winner, a five-time Silver Slugger, and an eight-time All-Star.
“Nolan Arenado has earned a stellar reputation for excellence across a storied baseball career – unquestionably one of the best ever. We’re proud to have him join our team of investors,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “He is an ongoing inspiration to our fast-growing Yerbaé community.”
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Welcomes New York Jets Offensive Coordinator Nathaniel Hackett to Its Team of Investors
Yerbaé Welcomes New York Jets Offensive Coordinator Nathaniel Hackett to Its Team of Investors
Scottsdale, Ariz., September 15, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today announced Nathaniel Hackett, offensive coordinator for the New York Jets, has signed on to its growing roster of NFL luminary investors.
“I’m never hurting for energy. But when I need that extra little boost, there is nothing better than Yerbae!” said Coach Hackett. “I love literally every flavor — especially Yuzu Lime — and I never have to worry about crashing after. You gotta try Yerbae!”
Coach Hackett joins fellow NFL coaches Kyle Shanahan (Head Coach, San Francisco 49ers), Ben Johnson (Offensive Coordinator, Detroit Lions), Ejiro Evero (Defensive Coordinator, Carolina Panthers) and others from college football, CrossFit and across the sports community.
“Coach Hackett brings a commitment to excellence and a modern approach to leadership, which makes him a perfect fit for Yerbaé and our team of investors,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “He and his colleagues are an ongoing inspiration to our fast-growing Yerbaé community.”
About Yerbaé
Yerbaé Brands Corp., (TSX-V: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Adds Luminaries to Its New Sports and Entertainment Board
Yerbaé Adds Luminaries to Its New Sports and Entertainment Board
Advisors and Investors to Guide and Support Yerbaé’s Mission and Growth Strategies
Scottsdale, Ariz., September 6, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today named six sports luminaries and leaders to its new Yerbaé Advisory Board, Sports and Entertainment. In an advisory capacity, Board members will provide guidance and support to fuel Yerbaé’s rapid growth and introduce Yerbaé to new groups of consumers, focusing their input primarily on Yerbaé's strategic decisions, brand positioning, marketing campaigns and product innovation.
Introducing the Yerbaé Advisory Board, Sports and Entertainment:
• Richmond Flowers III - Founder of QB Collective and Collective Sports Advisors, former NFL player and coach, and Chair of the Yerbaé Advisory Board, Sports and Entertainment
• Kyle Shanahan - Head Coach, San Francisco 49ers
• Annie Thorisdottir - Professional CrossFit Champion and Two-Time “Fittest Woman in the World”
• Lincoln Riley - Head Coach, University of Southern California “USC Trojans”
• Ejiro Evero - Defensive Coordinator, Carolina Panthers
• Ben Johnson - Offensive Coordinator, Detroit Lions
“Yerbaé supports champions with plant-based energy, whether in sports, entertainment or everyday pursuits. Our new Advisory Board members know what it takes to excel,” said Todd Gibson, co-founder, chief executive officer and chair of the board of Yerbaé. “We are drawing on their expertise to inspire our fast-growing Yerbaé community to greater achievement and wellbeing.”
“I’m really particular about what I would even consider endorsing. So the fact that I'm not only joining the advisory board at Yerbaé, but an actual investor in the company, should tell you how unique I think this product is,” said Shanahan. “The taste, the ingredients, the fact I don't feel like crap after drinking it -- this is the best caffeinated beverage I've ever tried and it's not really close.”
“I’m excited to be joining the board at Yerbae because I finally now have a caffeinated product that doesn’t negatively affect my body,” said Riley. “Everything about Yerbae is exactly on point…healthy, effective & enjoyable. There’s simply nothing else like it.”
“My whole job revolves around recognizing the perfect fit — in football and beyond,” said Flowers. “Not only do I love how Yerbaé tastes, it’s uniquely suited to the daily lives of both coaches and players. They have demanding jobs that require them to be at their best every day, mentally and physically. Yerbaé helps them achieve those goals with healthy energy to keep going all day. And if it’s good enough to help athletes to achieve peak performance, imagine what it can do for everyone else.”
Today’s unveiling follows Yerbaé’s filing of its Q2 earnings results, showing a 122% year-over-year gain in net revenues along with other indicators of strong, positive market momentum, including expanded partnerships with key distributors and retailers. Also last week, Yerbaé disclosed the successful close of two tranches of its Celebrity Investment Round announced August 21, 2023.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé The Plant-Based Energy Company Join Forces with the Collective and Richmond Flowers
Yerbaé The Plant-Based Energy Company Join Forces with the Collective and Richmond Flowers
Richmond Flowers, Founder of QB Collective, Spearheads Collaboration between Yerbaé and Esteemed NFL and College Coaches & Athletes
Scottsdale, Ariz., August 23, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to announce a groundbreaking partnership with Richmond Flowers, a former NFL player and coach and the visionary founder of QB Collective and Collective Sports Advisors – football’s premier identification, development, and representation ecosystem.
This alliance is set to revolutionize the industry by educating elite athletes and coaches on upgrading from conventional energy drinks available in the marketplace.
“At Collective, we believe everyone – football players, coaches and fans alike – can benefit from filling their bodies with clean fuel,” Flowers said. “So many energy drinks are filled with artificial stuff, sugars and unproven stimulants that can negatively impact a person’s overall well-being as well as alter their performance, whether on the field or in decision making in critical moments. Yerbaé breaks the mold, and I truly believe our collaboration can initiate a positive shift towards healthier energy drink choices in the sports industry and beyond.”
Drafted by the Jaguars in 2001, Flowers played three seasons in the NFL and NFL Europe before starting a career in coaching on Mike Shanahan’s renowned staff in Washington, which produced several current NFL head coaches. Flowers eventually decided he had a bigger calling and formed Collective Sports Advisors – a fully integrated sports media company that represents more than 90 NFL and college coaches and, through the QB Collective, has worked with many of the top quarterbacks in the NFL, NCAA, and high school football today.
Now, Flowers and Collective is partnering with Yerbaé, a brand committed to delivering a better, cleaner energy experience.
Todd Gibson, CEO and Co-Founder of Yerbaé, echoed Flowers’ sentiment, saying, “We are proud to collaborate with such an esteemed group of coaches and players who are shaping the future of football. Teaming up with Richmond and the Collective aims to provide elite athletes and coaches with extensive knowledge on the benefits of incorporating Yerbaé’s plant-based energy into their daily routines.”
Central to Yerbaé’s unique formula is the utilization of yerba mate, a natural and energizing plant that has gained traction in the sports community. Yerba mate, known for its numerous health benefits and energy-boosting properties, offers a sustainable alternative to the synthetic stimulants often found in traditional energy drinks. Its presence in Yerbaé’s offerings ensures that coaches and athletes receive a clean and sustained energy boost without the harmful side effects associated with conventional options. All beverages are made with plant-based ingredients and contain zero calories, zero sugar, and zero artificial sweeteners.
This partnership is set to emphasize how integrating Yerbaé’s plant-based energy drinks into the coaches’ daily lives can enhance their performance on and off the field. Furthermore, it serves as an inspiration for fans and aspiring athletes to prioritize healthier choices in their energy sources, thereby contributing to a culture of wellness.
The Yerbaé and QB Collective collaboration will not only fuel athletes’ performance during training and games but also contribute to their overall health and well-being. With Yerbaé’s diverse range of refreshing flavors and Flowers’ extensive experience in athlete development and credibility in the industry this partnership seeks to make a significant impact on the sports industry.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Successfully Closes First Tranche of Celebrity Investment Round, Securing Over US$4 Million
Yerbaé Successfully Closes First Tranche of Celebrity Investment Round, Securing Over US$4 Million
Company Initiates Formation of Board Committee featuring Renowned Celebrities and Sports Stars
Scottsdale, Ariz., August 21, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to announce a successful closure of the first tranche of its highly anticipated celebrity investment round, raising approximately US$4,000,000 (the “Initial Tranche”). The Company also announces the formation of its new groundbreaking Sports & Entertainment Board. This unprecedented collaboration underscores the Company’s growth and brings together a dynamic group of athletes and entertainers who share a passion for promoting a healthy and active lifestyle, while advancing Yerbaé’s commitment to providing healthier energy beverages to its consumers.
The celebrity investment round, a strategic initiative by Yerbaé, has garnered significant interest from prominent figures in the entertainment and sports industries who recognize the brand’s potential for innovation and disruption. This first tranche of funding seeks to set the stage for Yerbaé’s continued expansion through product innovation, distribution growth and breakthrough marketing strategies.
In conjunction with the successful funding round, Yerbaé is proud to announce the establishment of a new Sports & Entertainment Board, comprised of prominent celebrities and sports stars. This committee, which will include individuals renowned for their achievements and influence in their respective fields, will play a pivotal role in guiding Yerbaé’s strategic decisions, brand positioning, marketing campaigns and product innovation.
Yerbae's groundbreaking new Board Committee showcases a dynamic blend of talent, bringing together the strategic prowess of a soccer phenomena, the indomitable determination of a CrossFit champion, a globally acclaimed country music sensation, and the winning strategies of four revered football stars. A synergy of brilliance, athleticism, and expertise, this committee is poised to redefine excellence for Yerbae.
“We are excited to embark on this incredible journey with our exceptional Sports & Entertainment Board members,” said Todd Gibson, CEO and Co-Founder of Yerbaé. “Their dedication to wellness and performance perfectly aligns with our brand’s values. By working together, we aim to create products and experiences that resonate with our consumers on a deeper level.”
Yerbaé is excited to tap into the unique talents and experiences of its Sports & Entertainment Board members to create a range of products that resonate with active individuals seeking a plant-based energy solution. The brand remains committed to promoting well-being, sustainability, and community engagement.
The Initial Tranche
Further to its news release dated July 17, 2023, closing of the Initial Tranche consisted of the issuance by the Company of 2,219,629 units (each, a “Unit”) of the Company at a price of US$1.83 per Unit for aggregate gross proceeds of up to US$4,061,921.07.
Each Unit consists of one common share of the Company (each, a “Common Share”) and one Common Share purchase warrant (each, a “Warrant”), with each Warrant entitling the holder thereof to acquire one additional Common Share (each, a “Warrant Share” and, collectively with the Common Shares and the Warrants, the “Securities”) at a price per Warrant Share of US$2.15 for a period of 24 months from the date of issuance.
The Company intends to use the net proceeds from the Initial Tranche for costs associated with increased production, working capital and general corporate purposes. The Company also intends to close a second tranche of the offering in the upcoming weeks.
In connection with the closing of the Initial Tranche, the Company paid eligible finders cash fees of US$ 33,242.87. All securities issued in connection with the Initial Tranche are subject to a statutory four‐month hold period.
The Securities will not been registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any State in which such offer, solicitation or sale would be unlawful.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Expands Into the Southeast Region of the Largest Club Store Chain in the United States
Yerbaé Expands Into the Southeast Region of the Largest Club Store Chain in the United States
Scottsdale, Ariz., July 19, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its expansion into the Southeast region of the largest club store chain in the United States. The expansion now includes presence in 75 additional stores across eight states: Florida, Georgia, Alabama, North Carolina, South Carolina, Tennessee, Mississippi, and Puerto Rico.
With successful launches across 131 stores in 18 states earlier this year, the decision to expand into the Southeast region comes as part of Yerbae’s ongoing strategy to reach a wider audience and make its products more accessible to consumers across the United States. This partnership has been successful due to the broad customer base, including club members who value high-quality, value-driven products.
"We are thrilled to announce our expansion into the Southeast region with the largest club store chain in the United States," said Todd Gibson, CEO and co-founder of Yerbae. "This milestone represents a significant opportunity for us to bring our unique, better-for-you beverages to even more consumers who are looking for healthier alternatives. We believe that our commitment to quality and innovation will resonate strongly with the Southeastern market.”
The clubs will feature a variety pack of Yerbae’s top selling 16oz flavors which include Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple. Yerbae’s energy beverages are made with plant-based ingredients and contain zero calories, zero sugars and zero carbohydrates, which aligns with the club store consumer and their demand for healthier alternatives to traditional energy drinks.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com