Yerbaé, Author at Yerbaé Investors

Yerbaé Ignites Innovation with the Launch of 12 oz Energy Line in Response to Consumer Demand

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced the introduction of its latest innovation - a new line of 12 oz energy drinks.

Recognizing the evolving preferences of consumers, Yerbaé is revolutionizing its existing 16 oz line by introducing a more compact 12 oz can. This strategic move aligns with the company's commitment to staying attuned to consumer needs and delivering a refreshingly convenient experience.

The following three classic favorites will be featured in the new can size: Mango Passionfruit, Black Cherry Pineapple & Watermelon Strawberry. Each can packs a punch with 120 mg of caffeine, providing the perfect energy boost to fuel your day. Yerbaé continues its tradition of crafting energy beverages that are not only invigorating but also health-conscious. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan and gluten free.

"Our new 12 oz sleek can is a game changer that brings together the best of our signature flavors and the convenience that our consumers have been craving. We are excited about this launch as we have heard the consumers request for a smaller package size of the products they love "said Todd Gibson, co-founder and Chief Executive Officer of Yerbaé”

The new 12 oz sleek cans combine the vibrant, consumer favorite flavors Yerbaé is known for with a convenient size, perfect for on-the-go enjoyment, appealing to a broader audience seeking a healthier alternative to traditional energy drinks.

About Yerbaé
Yerbaé Brands Corp., (TSXv: YERB.u; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017 by Todd and Karrie Gibson, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Pick n Save

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Pick n Save, a mid-west supermarket chain owned by Kroger.

In another noteworthy development with Kroger, Yerbaé's products have been officially authorized by Pick n Save for distribution across all locations. The authorization with Pick n Save expands Yerbaé's retail footprint, providing increased accessibility for consumers across Wisconsin.

Starting January 10, 2023, consumers can find Yerbaé's four premium SKUs—Mango Passionfruit, Black Cherry Pineapple, Yuzu Lime, and Classic Lemonade— within Pick n Save locations across Wisconsin. This expansion not only highlights Yerbaé's dedication to providing innovative and health-conscious beverage options but also signifies the brand's strategic vision for enhanced market accessibility.

"We are thrilled to announce our partnership with Pick n Save. This strategic alliance not only enables us to introduce Yerbaé's plant-based beverages to a wider audience throughout the entire state of Wisconsin but also enhances Yerbaé’s increasing demand in the Midwest marketplace.' said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy.

The integration of Pick n Save into Yerbaé's distribution network represents another substantial milestone in the company's trajectory, marking considerable growth and an expanded market reach.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé to Award $10,000 in Tuition to One Lucky Winner!

New Sweepstakes Launches to Award One Lucky College Student $10,000 in Tuition Funding

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today launched a new sweepstakes for college students, with a grand prize of $10,000 in tuition, as part of its newly-announced partnership with Happy Valley United the NIL provider for Penn State University student athletes.

“We’re excited to be part of a new initiative around supporting student-athletes. Offering a cash prize to help offset tuition is another way for us to show our commitment to helping college students achieve great things,” said Todd Gibson, co-founder and chief executive officer, Yerbaé.

To enter, contestants can apply at yerbae.com/happyvalleyunited, where they can register and also preorder Yerbaé Happy Valley Blue Razz. Happy Valley Blue Razz is an exclusive plant-based energy drink in a new iconic custom can that celebrates the spirit of the Happy Valley community and supports the HVU mission. The partnership directs a portion of the proceeds from each order to Happy Valley United in support of the Penn State student athletes.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Mariano’s

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Mariano's, a mid-west supermarket chain owned by Kroger.

In a noteworthy development, Yerbaé's products have been officially authorized by Mariano's for distribution across all locations in the greater Chicago region. Mariano's, a subsidiary of Kroger, has become a key player in the supermarket industry in the Midwest since opening its doors in 2010.

Commencing January 10, 2023, Yerbaé's four refreshing SKUs—Mango Passionfruit, Black Cherry Pineapple, Yuzu Lime, and Classic Lemonade—will be available for purchase at all Mariano's locations. This expansion not only underscores Yerbaé's commitment to providing innovative and health-conscious beverage options but also reflects the brand's strategic vision for increased accessibility.

"We are excited to announce our partnership with Mariano's, a trusted name in the supermarket industry. This collaboration allows us to bring Yerbaé's refreshing beverages to a wider audience within the third largest domestic market in the United States, and additionally expands Yerbaé’s growing demand in the Midwest marketplace," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy.

Yerbaé is proud to be part of the Mariano's portfolio, aligning with the supermarket's commitment to providing a premium shopping experience. The inclusion of Mariano's in Yerbaé's distribution network marks a substantial milestone for the company's growth and market reach.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game

Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game
Two lucky fans to head to Atlanta to rally their team

Yerbaé Brands Corp. (TSXV: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today launched a new sweepstakes with a grand prize of two tickets to the Bowl Game in Atlanta, GA on Saturday, December 30, as part of its newly-announced partnership with Happy Valley United.

“We’re excited to join an enormous and enthusiastic community devoted to supporting student-athletes. To build on that, we are giving away tickets to two lucky fans for an amazing experience,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “There is nothing like the rush of cheering on your team to victory at an elite match-up like the Bowl Game in Atlanta.”

Contestants can enter the sweepstakes at yerbae.com/happyvalleyunited, where they can also preorder Yerbaé Happy Valley Blue Razz. Happy Valley Blue Razz is an exclusive plant-based energy drink in a new iconic custom can that celebrates the spirit of the Happy Valley community and supports the HVU mission. The partnership directs a portion of the proceeds from each order to Happy Valley United.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Partners with Grey Eagle Distributors to Expand Distribution into the State of Missouri

Yerbaé Brands Corp., a plant-based energy beverage company, today announced its strategic partnership with Grey Eagle Distributors. Grey Eagle is the largest Anheuser-Busch beer distributor in Missouri and one of the largest in the Midwest. Yerbaé and Grey Eagle have reached an agreement in principle and this partnership will mark a significant expansion in Yerbaé’s distribution network.

Grey Eagle Distribution's success aligns with the evolving trends in the beverage industry, notably the continued expansion of the "Beyond Beer" portfolio. This partnership will have significant impact on distribution to key accounts in Missouri, including local grocery powerhouses such as Dierbergs, Schnucks, and many more. This strategic alliance will leverage Grey Eagle's expertise and experience, opening up new avenues for Yerbaé.

"We are proud to partner with Grey Eagle Distributors to expand our distribution into the State of Missouri," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy. " Grey Eagle's extensive experience in beverage distribution and their strong reputation in the industry make them the ideal partner for us. We are excited to bring Yerbaé to the Missouri market and make our beverages accessible to even more consumers who seek healthier beverage alternatives."

This partnership between Yerbaé and Grey Eagle Distributors not only signifies Yerbaé's growth but also its dedication to providing better-for-you beverages to a wider audience. Yerbaé continues to strengthen its position as a leader in the beverage industry, thanks to collaborations that open new doors for expansion and innovation.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé Reports Third Quarter 2023 Financial Results

Record Q3 2023 net revenue of US$3 million, up 57% from US$1.9 million in Q3 2022

Yerbaé Brands Corp., a plant-based energy beverage company, reported record net revenue of US$3 million in Q3 2023, representing year-over-year (“YoY”) growth of 57% for the quarter. In the nine-month period ended September 30, 2022, Yerbaé had $5.3M in net revenue which grew to a remarkable $10M in net revenue for the same period in 2023.

Volume grew 57% due to strong consumer demand, higher velocities in retail, and increased points of distribution
Maintained strong gross margin at 53%, with gross profit of $1.6 million, compared to $1.1 million in Q3 2022
On July 10, 2023, Yerbaé announced the launch of two new flavors, Lemonade and Yuzu Lime, available nationally in 348 Sprouts Farmers Market Stores
On July 14, 2023, Yerbaé announced a thirty percent surge in sales on Amazon Prime Day versus prior year while reducing promotional spend by twenty times
On July 17, 2023, Yerbaé announced its continued expansion into 77 additional club stores in the Southeast Region of the largest club store chain in the United States
On September 6th, 2023, the Company announced it named six sports luminaries and leaders to its new Advisory Board, Sports and Entertainment. The Company appointed Richmond Flowers III, Kyle Shanahan, Annie Thorisdottir, Lincoln Riley, Ejiro Evero and Ben Johnson to this advisory board
On September 21, 2023, the Company announced baseball great Nolan Arenado joined its team of investors
SPINS retail data as of 10.1.23 shows Yerbaé sales in TL US-MULO up +75% YoY YTD. This compares to the energy drinks category which grew +16% YoY YTD over the same time period.¹

Subsequent events

On October 2, 2023, the Company announced Baltimore Ravens coach Anthony Weaver joined its family of investors
On October 4, 2023, Yerbaé announced baseball great Giancarlo Stanton of the New York Yankees joined the Company’s family of investors
On October 11, 2023, Yerbaé announced 49ers superstar Brock Purdy joined Yerbaé’s family of investors
On November 9, 2023, the Company announced it has authorized full distribution with BE's, the 5th largest Canteen franchisee in the United States
On November 20, 2023, the Company announced a significant expansion of its partnership with Sprouts Farmers Markets. This expansion introduces Yerbae into a new front cooler placement, amplifying its visibility and accessibility to consumers across 250 Sprouts locations
On November 28, 2023, the Company announced the launch of exclusive Branded Product with Happy Valley United, the Name, Image and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State

“This success is a testament to the growing demand for our beverages, driven by increased velocities and our commitment to sustainable distribution growth.,” said Todd Gibson, co-founder and Chief Executive Officer of Yerbaé. “The addition of sports luminaries and leaders to our Advisory Board, along with the support of esteemed athletes like Nolan Arenado, Giancarlo Stanton, and Brock Purdy, further exemplifies the strength of our brand. As we continue to expand our reach and deliver on our promise of refreshing, health-conscious options, Yerbaé remains dedicated to shaping a future where taste, wellness, and sustainability converge.”

1 “TL US MULO- YTD,” SPINS LLC (Week ending Oct 1, 2023).

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

by Yerbaé

Yerbaé Unveils Exciting Innovation: Exclusive Branded Product with Happy Valley United

Yerbaé Brands Corp., a plant-based energy beverage company, today announced a new national partnership with Happy Valley United (HVU), the Name, Image and Likeness (NIL) collective supporting all 31 varsity sports and more than 800 Penn State student-athletes.

As a leader in the rapidly growing better-for-you energy drink market, Yerbaé has crafted an exclusive plant-based energy drink called Happy Valley Blue Razz along with an iconic custom can that celebrates the spirit of the Happy Valley community and supports the HVU mission. Yerbaé Happy Valley Blue Razz can be preordered at yerbae.com/happyvalleyunited beginning today for delivery in early 2024. The partnership will direct a portion of the proceeds from each order to Happy Valley United.

“Happy Valley United is channeling the energy of more than 750,000 alumni and students to find new ways to show their dedication to Penn State student-athletes, and Yerbaé couldn’t be more excited to join them,” said Todd Gibson, co-founder and chief executive officer, Yerbaé. “Our Happy Valley Blue Razz energy drink is inspired by the blueberries and raspberries that grow all around State College, and the iconic blue and white can design makes a clear statement of Happy Valley pride.”

“Everyone in the Happy Valley community, students and alumni alike, can now channel their passion for supporting their student-athletes into a new energy drink thanks to Yerbaé,” Jen Ferrang, Happy Valley United General Manager of Corporate Partnerships and Development, said. “Buy in from alumni and businesses across the state and country is crucial to maintaining championship-level rosters across all sports.”

The partnership and launch of a proprietary flavor shows Happy Valley United’s and Yerbaé’s dedication to supporting student-athletes and fueling the community with an all-natural, zero sugar, zero calorie energy drink.

About Happy Valley United
Happy Valley United (HVU) is the Name, Image and Likeness (NIL) collective supporting all 31 teams and 800-plus student-athletes at Penn State. Supporters, fans and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships and charitable contributions. HVU is powered by parent company Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit https://happyvalleyunited.com/.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé Celebrates Expanded Presence in Sprouts Farmers Markets Front Coolers

Scottsdale, Ariz., November 20, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced a significant expansion of its partnership with Sprouts Farmers Markets, a distinguished national leader in Natural Grocery. This expansion introduces Yerbae into a new front cooler placement, amplifying its visibility and accessibility to consumers across 250 Sprouts locations.

Yerbae's booming footprint in the natural grocery market will see additional growth as a result of this collaboration, with increased distribution in key regions, including Southern California, Northern California, Arizona, Texas, Colorado, Georgia, Florida, and Tennessee.

Sprouts' commitment to providing high-quality natural products aligns seamlessly with Yerbae's mission to offer refreshing, health-conscious beverage choices. The latest development will see Yerbae expanding its second point of distribution in each location into a prominent half shelf placement within Sprouts' front-end merchandising coolers, strategically positioned near the check stand registers.

"This expanded partnership with Sprouts Farmers Markets is a significant milestone for Yerbae," said Todd Gibson, co-founder and chief executive officer, Yerbaé. "We are thrilled to bring our plant-based energy beverages to more consumers through this new cooler placement. The strategic positioning near check stand registers ensures that Yerbae is not only convenient but also top-of-mind for health-conscious shoppers."

The authorization to expand into Sprouts' front-end coolers is expected to be implemented in the new year, marking a new chapter in the collaborative success story of Yerbae and Sprouts Farmers Markets.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé Announces Authorization of Full distribution with CL Vending

Scottsdale, Ariz., November 17, 2023 — Yerbaé Brands Corp. (TSXv: YERB.u; OTCQX: YERBF), a plant-based energy beverage company, today announced another significant expansion of its distribution network. Yerbaé has been authorized by CL Vending to bring its full range of 16oz flavors to 152 markets across Northwest Indiana & Illinois. CL Vending is an affiliate of the nation's largest independently-operated food service network. This strategic partnership will bring Yerbaé products to a range of foodservice establishments, including St. Franciscan hospitals and Purdue extension campuses within Higher Ed.

This new authorization brings an expansion of two new skus, Watermelon Strawberry and Iced Triple Berry into the Midwest foodservice market and expands distribution opportunities across Indiana and Illinois.

"We are thrilled to announce the authorization of full distribution with CL Vending," said Seth Smith, Vice President Sales of Yerbaé Plant-Based Energy. "This partnership opens up exciting possibilities for us to reach more consumers in Indiana and Illinois who seek healthier beverage options and additionally continues to build into a rapidly growing expansion plan with our national distributor partner, Vistar."

This expansion with CL Vending not only reflects Yerbaé's commitment to growth but also the brand's dedication to offering high-quality, health-conscious beverages to various consumer segments.

About Yerbaé
Yerbaé Brands Corp., (TSXv: YERB.u; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017 by Todd and Karrie Gibson, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its <a href="https://investors.yerbae.com/press-release/yerbae-adds-luminaries-to-its-new-sports-and-entertainment-board/">recently-announced Yerbaé Advisory Board, Sports and Entertainment</a>. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com

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Yerbaé

Yerbaé Ignites Innovation with the Launch of 12 oz Energy Line in Response to Consumer Demand

Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Pick n Save

Yerbaé to Award $10,000 in Tuition to One Lucky Winner!

Yerbaé Expands Distribution, Secures Authorization with Kroger Division- Mariano’s

Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game Two lucky fans to head to Atlanta to rally their team

Yerbaé Partners with Grey Eagle Distributors to Expand Distribution into the State of Missouri

Yerbaé Reports Third Quarter 2023 Financial Results

Yerbaé Unveils Exciting Innovation: Exclusive Branded Product with Happy Valley United

Yerbaé Celebrates Expanded Presence in Sprouts Farmers Markets Front Coolers

Yerbaé Announces Authorization of Full distribution with CL Vending

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Yerbaé Sweepstakes Offers Free Tickets to the Bowl Game
Two lucky fans to head to Atlanta to rally their team