Yerbaé Adds Luminaries to Its New Sports and Entertainment Board
Yerbaé Adds Luminaries to Its New Sports and Entertainment Board
Advisors and Investors to Guide and Support Yerbaé’s Mission and Growth Strategies
Scottsdale, Ariz., September 6, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, today named six sports luminaries and leaders to its new Yerbaé Advisory Board, Sports and Entertainment. In an advisory capacity, Board members will provide guidance and support to fuel Yerbaé’s rapid growth and introduce Yerbaé to new groups of consumers, focusing their input primarily on Yerbaé's strategic decisions, brand positioning, marketing campaigns and product innovation.
Introducing the Yerbaé Advisory Board, Sports and Entertainment:
• Richmond Flowers III - Founder of QB Collective and Collective Sports Advisors, former NFL player and coach, and Chair of the Yerbaé Advisory Board, Sports and Entertainment
• Kyle Shanahan - Head Coach, San Francisco 49ers
• Annie Thorisdottir - Professional CrossFit Champion and Two-Time “Fittest Woman in the World”
• Lincoln Riley - Head Coach, University of Southern California “USC Trojans”
• Ejiro Evero - Defensive Coordinator, Carolina Panthers
• Ben Johnson - Offensive Coordinator, Detroit Lions
“Yerbaé supports champions with plant-based energy, whether in sports, entertainment or everyday pursuits. Our new Advisory Board members know what it takes to excel,” said Todd Gibson, co-founder, chief executive officer and chair of the board of Yerbaé. “We are drawing on their expertise to inspire our fast-growing Yerbaé community to greater achievement and wellbeing.”
“I’m really particular about what I would even consider endorsing. So the fact that I'm not only joining the advisory board at Yerbaé, but an actual investor in the company, should tell you how unique I think this product is,” said Shanahan. “The taste, the ingredients, the fact I don't feel like crap after drinking it -- this is the best caffeinated beverage I've ever tried and it's not really close.”
“I’m excited to be joining the board at Yerbae because I finally now have a caffeinated product that doesn’t negatively affect my body,” said Riley. “Everything about Yerbae is exactly on point…healthy, effective & enjoyable. There’s simply nothing else like it.”
“My whole job revolves around recognizing the perfect fit — in football and beyond,” said Flowers. “Not only do I love how Yerbaé tastes, it’s uniquely suited to the daily lives of both coaches and players. They have demanding jobs that require them to be at their best every day, mentally and physically. Yerbaé helps them achieve those goals with healthy energy to keep going all day. And if it’s good enough to help athletes to achieve peak performance, imagine what it can do for everyone else.”
Today’s unveiling follows Yerbaé’s filing of its Q2 earnings results, showing a 122% year-over-year gain in net revenues along with other indicators of strong, positive market momentum, including expanded partnerships with key distributors and retailers. Also last week, Yerbaé disclosed the successful close of two tranches of its Celebrity Investment Round announced August 21, 2023.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé The Plant-Based Energy Company Join Forces with the Collective and Richmond Flowers
Yerbaé The Plant-Based Energy Company Join Forces with the Collective and Richmond Flowers
Richmond Flowers, Founder of QB Collective, Spearheads Collaboration between Yerbaé and Esteemed NFL and College Coaches & Athletes
Scottsdale, Ariz., August 23, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to announce a groundbreaking partnership with Richmond Flowers, a former NFL player and coach and the visionary founder of QB Collective and Collective Sports Advisors – football’s premier identification, development, and representation ecosystem.
This alliance is set to revolutionize the industry by educating elite athletes and coaches on upgrading from conventional energy drinks available in the marketplace.
“At Collective, we believe everyone – football players, coaches and fans alike – can benefit from filling their bodies with clean fuel,” Flowers said. “So many energy drinks are filled with artificial stuff, sugars and unproven stimulants that can negatively impact a person’s overall well-being as well as alter their performance, whether on the field or in decision making in critical moments. Yerbaé breaks the mold, and I truly believe our collaboration can initiate a positive shift towards healthier energy drink choices in the sports industry and beyond.”
Drafted by the Jaguars in 2001, Flowers played three seasons in the NFL and NFL Europe before starting a career in coaching on Mike Shanahan’s renowned staff in Washington, which produced several current NFL head coaches. Flowers eventually decided he had a bigger calling and formed Collective Sports Advisors – a fully integrated sports media company that represents more than 90 NFL and college coaches and, through the QB Collective, has worked with many of the top quarterbacks in the NFL, NCAA, and high school football today.
Now, Flowers and Collective is partnering with Yerbaé, a brand committed to delivering a better, cleaner energy experience.
Todd Gibson, CEO and Co-Founder of Yerbaé, echoed Flowers’ sentiment, saying, “We are proud to collaborate with such an esteemed group of coaches and players who are shaping the future of football. Teaming up with Richmond and the Collective aims to provide elite athletes and coaches with extensive knowledge on the benefits of incorporating Yerbaé’s plant-based energy into their daily routines.”
Central to Yerbaé’s unique formula is the utilization of yerba mate, a natural and energizing plant that has gained traction in the sports community. Yerba mate, known for its numerous health benefits and energy-boosting properties, offers a sustainable alternative to the synthetic stimulants often found in traditional energy drinks. Its presence in Yerbaé’s offerings ensures that coaches and athletes receive a clean and sustained energy boost without the harmful side effects associated with conventional options. All beverages are made with plant-based ingredients and contain zero calories, zero sugar, and zero artificial sweeteners.
This partnership is set to emphasize how integrating Yerbaé’s plant-based energy drinks into the coaches’ daily lives can enhance their performance on and off the field. Furthermore, it serves as an inspiration for fans and aspiring athletes to prioritize healthier choices in their energy sources, thereby contributing to a culture of wellness.
The Yerbaé and QB Collective collaboration will not only fuel athletes’ performance during training and games but also contribute to their overall health and well-being. With Yerbaé’s diverse range of refreshing flavors and Flowers’ extensive experience in athlete development and credibility in the industry this partnership seeks to make a significant impact on the sports industry.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Successfully Closes First Tranche of Celebrity Investment Round, Securing Over US$4 Million
Yerbaé Successfully Closes First Tranche of Celebrity Investment Round, Securing Over US$4 Million
Company Initiates Formation of Board Committee featuring Renowned Celebrities and Sports Stars
Scottsdale, Ariz., August 21, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to announce a successful closure of the first tranche of its highly anticipated celebrity investment round, raising approximately US$4,000,000 (the “Initial Tranche”). The Company also announces the formation of its new groundbreaking Sports & Entertainment Board. This unprecedented collaboration underscores the Company’s growth and brings together a dynamic group of athletes and entertainers who share a passion for promoting a healthy and active lifestyle, while advancing Yerbaé’s commitment to providing healthier energy beverages to its consumers.
The celebrity investment round, a strategic initiative by Yerbaé, has garnered significant interest from prominent figures in the entertainment and sports industries who recognize the brand’s potential for innovation and disruption. This first tranche of funding seeks to set the stage for Yerbaé’s continued expansion through product innovation, distribution growth and breakthrough marketing strategies.
In conjunction with the successful funding round, Yerbaé is proud to announce the establishment of a new Sports & Entertainment Board, comprised of prominent celebrities and sports stars. This committee, which will include individuals renowned for their achievements and influence in their respective fields, will play a pivotal role in guiding Yerbaé’s strategic decisions, brand positioning, marketing campaigns and product innovation.
Yerbae's groundbreaking new Board Committee showcases a dynamic blend of talent, bringing together the strategic prowess of a soccer phenomena, the indomitable determination of a CrossFit champion, a globally acclaimed country music sensation, and the winning strategies of four revered football stars. A synergy of brilliance, athleticism, and expertise, this committee is poised to redefine excellence for Yerbae.
“We are excited to embark on this incredible journey with our exceptional Sports & Entertainment Board members,” said Todd Gibson, CEO and Co-Founder of Yerbaé. “Their dedication to wellness and performance perfectly aligns with our brand’s values. By working together, we aim to create products and experiences that resonate with our consumers on a deeper level.”
Yerbaé is excited to tap into the unique talents and experiences of its Sports & Entertainment Board members to create a range of products that resonate with active individuals seeking a plant-based energy solution. The brand remains committed to promoting well-being, sustainability, and community engagement.
The Initial Tranche
Further to its news release dated July 17, 2023, closing of the Initial Tranche consisted of the issuance by the Company of 2,219,629 units (each, a “Unit”) of the Company at a price of US$1.83 per Unit for aggregate gross proceeds of up to US$4,061,921.07.
Each Unit consists of one common share of the Company (each, a “Common Share”) and one Common Share purchase warrant (each, a “Warrant”), with each Warrant entitling the holder thereof to acquire one additional Common Share (each, a “Warrant Share” and, collectively with the Common Shares and the Warrants, the “Securities”) at a price per Warrant Share of US$2.15 for a period of 24 months from the date of issuance.
The Company intends to use the net proceeds from the Initial Tranche for costs associated with increased production, working capital and general corporate purposes. The Company also intends to close a second tranche of the offering in the upcoming weeks.
In connection with the closing of the Initial Tranche, the Company paid eligible finders cash fees of US$ 33,242.87. All securities issued in connection with the Initial Tranche are subject to a statutory four‐month hold period.
The Securities will not been registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any State in which such offer, solicitation or sale would be unlawful.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Expands Into the Southeast Region of the Largest Club Store Chain in the United States
Yerbaé Expands Into the Southeast Region of the Largest Club Store Chain in the United States
Scottsdale, Ariz., July 19, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its expansion into the Southeast region of the largest club store chain in the United States. The expansion now includes presence in 75 additional stores across eight states: Florida, Georgia, Alabama, North Carolina, South Carolina, Tennessee, Mississippi, and Puerto Rico.
With successful launches across 131 stores in 18 states earlier this year, the decision to expand into the Southeast region comes as part of Yerbae’s ongoing strategy to reach a wider audience and make its products more accessible to consumers across the United States. This partnership has been successful due to the broad customer base, including club members who value high-quality, value-driven products.
"We are thrilled to announce our expansion into the Southeast region with the largest club store chain in the United States," said Todd Gibson, CEO and co-founder of Yerbae. "This milestone represents a significant opportunity for us to bring our unique, better-for-you beverages to even more consumers who are looking for healthier alternatives. We believe that our commitment to quality and innovation will resonate strongly with the Southeastern market.”
The clubs will feature a variety pack of Yerbae’s top selling 16oz flavors which include Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple. Yerbae’s energy beverages are made with plant-based ingredients and contain zero calories, zero sugars and zero carbohydrates, which aligns with the club store consumer and their demand for healthier alternatives to traditional energy drinks.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
2x CrossFit Games Champion Annie Thorisdottir and Yerbaé Continue Partnership in 2023
2x CrossFit Games Champion Annie Thorisdottir and Yerbaé Continue Partnership in 2023
Scottsdale, Ariz., June 27, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, is thrilled to introduce its continued partnership with world-renowned athlete and CrossFit champion, Annie Thorisdottir. As part of this collaboration, Thorisdottir is now a member of the company's board, bringing her exceptional expertise and passion for health and wellness.
Annie Thorisdottir is a name synonymous with excellence and determination in the world of fitness. With a stellar career and numerous accolades, including being crowned "The Fittest Woman on Earth" in the CrossFit Games twice, Thorisdottir has inspired millions around the globe to lead active, healthy lifestyles. She embodies the values that Yerbaé stands for—empowerment, performance, and a commitment to plant-based nutrition. She has qualified this year for the CrossFit Games 2023 and will be heading to Madison in August to compete again to become the Fittest Woman on Earth 2023.
Yerbaé has been at the forefront of the plant-based beverage revolution, offering an impressive lineup of delicious, zero-calorie, and refreshing beverages. With their unique blend of Yerba Mate and White Tea, Yerbaé has captured the attention of health-conscious individuals seeking an alternative to traditional, sugar-laden drinks. As a board member, Thorisdottir plays a pivotal role in furthering Yerbaé's mission to provide clean, plant-based hydration options for consumers.
"Most of my days are filled with laughter, love, lots of sweat and sometimes a few tears,” exclaimed Thorisdottir. “A busy life often requires a little boost and having a Yerbaé is the perfect power up for me. I don’t have to feel bad putting artificial sweeteners and additives in my body - Yerbaé is clean energy to keep me at my best, for me and for my family.”
Thorisdottir's expertise and deep understanding of the athletic community will prove invaluable as Yerbaé continues to innovate and expand its product offerings. Her involvement as a board member gives Yerbaé insights and perspectives that help guide the brand's growth and strategic decision-making.
"We are honored to have Annie Thorisdottir as part of the Yerbaé family and we are excited to have her represent our brand at the 2023 CrossFit Games this year," said Karrie Gibson, co-founder, COO and Director of Yerbaé. "Her relentless pursuit of excellence and her dedication to promoting a healthy lifestyle align perfectly with our brand. Annie's impact as a board member will be tremendous, as we work together to transform the beverage industry and offer consumers better choices for hydration and clean energy."
Yerbaé has been a supporter of CrossFit and its athletes since early 2020, recognizing the values of hard work, determination, and the pursuit of excellence that are shared by both the sport and the Company. As a leading provider of energizing, plant-based beverages, Yerbaé understands the importance of proper nutrition and hydration for athletes of all levels.
The NoBull CrossFit Games will be held in Madison, WI on August 1-6, 2023.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Achieves OTCQX® Best Market Qualification and Attains DTC Eligibility
Yerbaé Achieves OTCQX® Best Market Qualification and Attains DTC Eligibility
Scottsdale, Ariz., June 21, 2023 — Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its successful qualification to trade on the OTCQX® Best Market, along with receiving Depository Trust Company (“DTC”) eligibility. Yerbaé Brands Corp. under the symbol “YERBF”, will begin trading today on OTCQX. These significant milestones mark a new chapter in Yerbae’s growth and enhance its ability to expand investor access and liquidity.
The OTCQX® Best Market is recognized as the top tier of the U.S. OTC markets, providing investors with transparent trading, superior information availability, and high-quality issuer standards. By achieving this qualification, Yerbae hopes to demonstrate its commitment to maintaining the highest level of financial disclosure and corporate governance.
Additionally, Yerbae has obtained DTC eligibility, enabling electronic clearing and settlement of its shares in the United States. This designation greatly simplifies the process of trading Yerbae’s common shares for brokers and institutional investors, facilitating faster and more efficient trading, and broadening the Company’s reach in the investment community.
“We are pleased to have qualified for the OTCQX® Best Market and achieved DTC eligibility,” said Todd Gibson, CEO and co-founder of Yerbae. “These accomplishments represent important steps forward in our commitment to fostering shareholder value and expanding our investor base in the US. We believe that enhanced accessibility and transparency will help us accelerate our growth trajectory.”
Yerbae’s successful qualification to the OTCQX® Best Market and DTC eligibility follow a period of significant achievements for the Company, with the most recent one being a record Q1 2023 net revenue of US$3.5 million, up 130% from US$1.5 million in Q1 2022. Known for its refreshing and health-conscious sparkling water infused with Yerba Mate, Yerbae has experienced tremendous success in the beverage industry, capturing the attention of consumers and investors alike.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Reports Record First Quarter 2023 Financial Results
Record Q1 2023 net revenue of US$3.5 million, up 130% from US$1.5 million in Q1 2022
Scottsdale, Ariz., May 30, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U) (“Yerbaé” or the “Company”), a plant-based energy beverage company, reported record revenue of US$3.5M in net sales in Q1 2023, representing year-over-year (“YoY”) growth of 130% for the quarter.
• Volume growth of 130% due to higher velocities in retail, and increased points of distribution.
• Expansion into 131 outlets of the largest club store chain in the United States.
• The most recent reported Nielsen consumer behavior data as of 5.13.23, shows Yerbaé sales in the FMCG Retailer universe up +356% YoY for L13-wks, and +277% for the first quarter for 2023. This compares to the energy category which grew +13% YoY for L13-wks, and +15% in the first quarter over the same time period.
• Yerbaé launched two new innovative on trend flavors: Lemonade and Yuzu Lime
Subsequent events
• April unaudited record revenue month of US$1.6 million, up +171% from US$0.6 million in April 2022.
• On April 18, 2023, Yerbaé announced food service expansion with Compass Group North America to roughly 10,000 locations across 24 states.
• On April 25, 2023 the company announced its expansion into 185 Hannaford supermarkets throughout the northeastern United States.
• On May 16, 2023, Yerbaé announced that it has secured a new accounts receivable and inventory line of credit of US$2,500,000 from Oxford Commercial Finance, a Michigan banking corporation, through its Delaware subsidiary Yerbaé LLC.
“In addition to higher velocities & increased points of distribution, this impressive growth can also be attributed to the increasing consumer demand for plant-based energy drink alternatives, coupled with the outstanding quality and unique value proposition of Yerbaé’s energy beverages,” said Karrie Gibson, Co-Founder, Chief Operating Officer and a director of Yerbaé. “We are incredibly proud to be at the forefront of this movement, providing consumers with healthier alternatives that not only fuel their bodies but also align with their values of sustainability and well-being.”
“Our first quarter results exemplify the strength of our brand and the tremendous potential of the plant-based energy drink market,” said Todd Gibson, Co-Founder, CEO and a director of Yerbaé. “As the market has been notified already, in 2023 we anticipate US$12.5M in net sales which is 74% above our previous year. With the companies growth at +130% in Q1 and +171% in April of 2023, landing at approximately US$5.1M, Yerbaé believes the current trajectory puts the brand in a position where we can exceed these projected sales. Our team remains committed to meeting and exceeding the expectations of our customers and delivering consistent growth for our shareholders.”
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Announces Expansion with Hannaford Supermarkets to 185 Stores Across the Northeast United States
Scottsdale, Ariz., April 25, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its expansion into 185 Hannaford supermarkets throughout the northeastern United States. This strategic partnership will make Yerbaé's popular plant-based beverages readily available to a broader base of consumers seeking a
healthier energy drink alternative. Hannaford is an American supermarket chain based in Scarborough, Maine and can be found in Maine, New Hampshire, Vermont, Massachusetts, and New York.
"We are delighted to partner with Hannaford and expand our reach into the northeast region," said Todd Gibson, CEO and co-founder of Yerbaé. "This collaboration reflects the increasing demand for wholesome and sustainable beverage options, and we are excited to provide a convenient and accessible solution for customers who prioritize health and well-being.”
The partnership with Hannaford brings Yerbaé to even more shoppers who are eager to explore a delicious and mindful approach to energy drinks. Yerbaé's presence in Hannaford stores will also create synergy with the grocer's own commitment to providing high-quality products and supporting healthier communities. Hannaford Supermarkets will feature a variety of Yerbaé’s top selling 16oz SKU flavors which include Mango Passionfruit, , Watermelon Strawberry, and Black Cherry Pineapple. All of the energy beverages are made with plant-based ingredients and contain zero calories, zero sugars and zero carbohydrates.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Announces Expanded Distribution with Compass Group North America to 10,000 locations across 24 states
Yerbaé is pleased to announce the launch of its latest innovation, Classic Lemonade, to 10,000 Compass Group North America locations nationwide.
Scottsdale, Ariz., April 18, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced the launch of its latest innovation, Classic Lemonade, to 10,000 Compass Group North America (“Compass”) locations nationwide, the national leader in food service management and support services.
Compass compliments Yerbaé’s existing distribution network that includes direct-to-consumer, eCommerce, Sprouts, Albertsons, Safeway, Vons, Hy-Vee, Jewel-Osco amongst many others in grocery and the recently announced expansion into 131 outlets of the largest club store chain in the United States.
"With the addition of Compass Group North America, we are adding one of the nation’s largest food service distributors to our expanding omni-channel strategy. With distribution to 10,000 locations across 24 states, this is a significant milestone for Yerbaé and we are excited to bring our delicious plant-based beverages to more consumers across the country,” said Todd Gibson, Founder and CEO of Yerbaé Plant-Based Energy. "We believe that consumers deserve better options when it comes to energy drinks, and that is why we are committed to constantly innovating and bringing on-trend flavors by using only plant-based ingredients in our products.”
Yerbaé’s Classic Lemonade flavor is made with a unique blend of Yerba Mate and White Tea which together provide a balanced and sustainable energy boost without the jitters or crash associated with traditional energy drinks. Yerbaé’s energy beverages are made with plant-based ingredients and contain zero calories, zero sugars and zero carbohydrates.
To learn more, join Yerbaé’s mailing list for important updates and offers: Visit Yerbae.com
Yerbaé Expands Into the Largest Club Store Chain in the United States
Scottsdale, Ariz., April 11, 2023 — Yerbaé Brands Corp. (TSXV: YERB.U) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its expansion into 131 outlets of the largest club store chain in the United States beginning April 13th. This exciting move signifies the growing demand for Yerbaé's delicious plant-based beverage offerings and provides increased accessibility and convenience for customers.
"This is an incredible opportunity for the company to increase brand awareness across 18 states and we couldn’t be more excited for what the future holds for our brand and consumers," said Todd Gibson, CEO and co-founder of Yerbae. "Expanding into the largest club store chain reflects the growing demand for healthier and more sustainable beverage alternatives. We also believe this allows the company the opportunity to make new unique connections with consumers in these new markets.”
With this expansion, Yerbae is poised to welcome a whole new audience who can now purchase their plant-based beverages in bulk at the club stores across new states of distribution. The clubs will feature a variety pack of Yerbaé’s top selling 16oz flavors which include Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple. All of the energy beverages are made with plant-based ingredients and contain zero calories, zero sugars and zero carbohydrates, which aligns with the club store consumer.